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Digital Marketing Manager

3 months ago

Colorado Springs, United States Outreach, Inc. Full time
Job DescriptionJob DescriptionDescription:

JOB SUMMARY:

The core mission of the Digital Marketing Manager is to lead as a full stack marketer a team of full stack marketers who drive all aspects of marketing for each of the Media Group websites—consistent with achieving results for revenue growth utilizing available free channels (print, email, onsite display) and paid channels to acquire, nurture and convert traffic into sales.


ESSENTIAL DUTIES:

- Utilizes best practices for marketing automations and customer journeys

- Demonstrated success cleverly acquiring a high volume of leads

- Consistently uses GA4 and other reporting mechanisms to evaluate marketing efficacy

- A/B and multivariate testing are critical for the success of this team. A/B tests are constantly running

- Utilizes ad networks and social media for customer acquisition consistent with accurate ROAS analysis and evaluation

- Oversees all creative development; utilizing either in-house creative team or private contractor.

- Support all Outreach teams as a consultative expert as needed

- Lead teams consistent with best management practices such that teams score greater than 4.0 on Better Christian Workplace surveys


OTHER DUTIES & RESPONSIBILITIES:

- Interact as a positive team member with Digital Product Managers, Director of Content and those teams, Ad Sales, Product Owners and key constituents.

- Additional interactions may include Web Properties Team, Outreach Magazine Team, Accounting Team, Other Departments

as dictated by specific projects

- Interact with current and prospective advertising tools as well as software vendors

- Participate in team and corporate meetings to support organizational goals

Requirements:


- Support company culture by commitment to the Mission, Vision, and Core Values of Outreach,

Inc.

- Full stack marketer

- Fast. Capable of seeing a need and providing solutions with hyper-efficiency

- Measured by tangible impact on achieving OMG team sales goals

- Familiarity with market research, consumer behaviors and marketing techniques

- Familiarity with WordPress and E-commerce

- Self Starter. Works hard to get things done

- Creativity/Innovation. There is always a new way to achieve a goal

- Communication. Clear, concise communication through various tools: Slack, email, phone, and video

- Team Player. Collaborating with several departments and creating win/win scenarios for departments with opposing goals

- Curiosity. Seeks the best way to accomplish a goal, including multi-variant testing and learning mentality

- Organized. Prioritize the implementation of new features and set specific timelines


EDUCATION & EXPERIENCE:

- A bachelor's Degree in a relevant field is preferred

- Knowledge of the Church, various staff positions and their needs

- Typing: 50 WPM

- 5+ years using an A/B testing platform

- 5+ years experience in in email marketing

- Demonstrated pattern of exceeding goals

- 5+ years experience leading a team of marketers


PHYSICAL REQUIREMENTS:

- Sedentary work that primarily involves sitting/standing


WORKING ENVIRONMENT:

- Office work environment

- Remote work is available


CORE VALUES:

All Outreach employees are expected to maintain these five core values:

  • -Stewardship – Efficiently managing people, time, money, resources, and responsibilities.
  • Agility – Helps Outreach seize opportunities with demonstrations of flexibility and adaptability.
  • Integrity – Earns the trust and confidence of coworkers and customers through ethical and professional behavior.
  • Teamwork – Promotes a team-first atmosphere inside and across departments to ensure the success of the project, the company, and individuals.
  • Continuous Improvement – Proactively analyzes processes to optimize, improve, and implement new systems or strategies.

Here are some of the employee benefits...

  • Competitive base salaries and performance-based commissions & incentives
  • 2-weeks of Vacation and 9 Paid Holidays
  • Comprehensive HSA Medical Insurance Plans
  • Dental and Vision Insurance
  • Company-paid Life Insurance
  • Company-paid Short-term and Long-term Disability
  • 401K Retirement Plan with company match
  • Employee Assistance and Travel Assistance Programs
  • Free Adventure Equipment Check-out Program
  • Sick Leave & Volunteer Day
  • Paid Parental Leave
  • Optional Vacation Buy-Up of 26 or 52 hrs/yr
  • Remote work/telecommuting opportunity

****************************************

Equal Employment Opportunity: Outreach, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.