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Media Director

3 months ago

Harrisburg, United States Alternative HR LLC Full time
Job DescriptionJob DescriptionAbout Color & Culture
Join a team that is passionate about making a difference and helping our communities thrive Color & Culture is a human-centered, community-minded, and culturally relevant communications agency. As the recently formed parent company of two Harrisburg based marketing agencies ~ Latino Connection and PPO&S, Color & Culture is committed to helping public and private organizations respond to the seismic market demographic shift with a more powerful reach through dynamic community outreach events and experiences, statewide strategic marketing communications campaigns, and a blending of services to fit most needs.
About the Role
Are you an ambitious Media Director looking for a new challenge and an opportunity to advance your skills and career? If you can manage multiple priorities within a fast-paced environment to deliver on time and create a positive working environment which fosters a team approach, we have the perfect job for you

We are looking for an experienced Media Director who will be responsible for leading and overseeing our media team in planning, tactical execution, implementation, optimization and performance analysis.

Primary Responsibilities

Oversee the media planning process, including the identification of target audiences, determination of media mix, and allocation of budgets. Manage and supervise a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the team.
 
  • Lead a team of media planners, fostering a collaborative environment that encourages innovation and continuous improvement
  • Develop and implement innovative and effective media strategies to meet and exceed our client's goals
  • Analyze relevant paid media channels and outlets
  • Develop budgets and flowcharts
  • Day-to-day management of digital and traditional media plans including developing recommendations, execution details and budgets
  • Lead and direct the development of client presentations from a media perspective
  • Research and implement new techniques and technologies that are relevant to clients’ media strategies
  • Draw insight from campaign results
  • Ensure dialogue with client and internal team on informed strategic implications
  • Establish key performance indicators (KPIs) and provide executive reporting on media spend performance
  • Maintain current knowledge of paid media, marketing and industry best practices


Education
  • Bachelor's degree required from four-year college or university, degree or concentration in Marketing, Advertising, or related field.
 Qualifications
  • 5 Years of agency experience or related area required
  • At least 2-3 years of responsible management of a cohort of teams.
  • Exceptional time management skills
  • Strong attention to detail
  • Strong managerial and diplomacy skills
  • Thorough understanding of practices, theories, and policies involved in business and finance
  • Excellent research and analytical skills
  • Experience in STRATA, Eleven, Microsoft Office suite and Google suite
  • Experience in working with diverse populations and possess cultural curiosity and a desire to learn and understand more about people whose backgrounds and perspectives are different from their own
Bonus Qualifications
  • Bilingual (English and Spanish)
  • Flexibility with travel as needed
  • Like to have fun

Physical Requirements
  • Able to safely and successfully perform the essential job functions, including meeting qualitative and/or quantitative requirements
  • Ability to maintain regular, punctual attendance consistent with legal requirements
  • Must be able to talk, listen and speak clearly on the telephone
  • Must be able to lift and carry up to 50 lbs.

Attributes
  • Excellent communicator: strong verbal and written communication skills; strong writing and editing skills, and able to interact with people of all levels in a confident, professional manner
  • Service focus: high degree of professionalism in working with diverse groups of people, including Executive Team and cross-functional staff, community leaders and partners
  • Collaborative team player: have a solution-oriented approach and work effectively with cross-functional teams
  • Proactive and independent thinker: demonstrate a commitment to excellence; ability to complete and manage a high volume of tasks and projects timely and with little guidance
  • Adaptability: ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround with technical proficiency and problem-solving skills
  • Demonstrate ability to maintain credibility, trust, integrity, discretion, and judgment and to think outside the box
  • Exceptional organizational skills with impeccable attention to detail as well as being reliable, resourceful, self-starting, flexible and cooperative
Benefits
  • Base salary will be commensurate with experience and the surrounding market
  • Flexible work hours and environment
  • Health, dental, vision, Rx, LT and ST disability, and life insurance
  • PTO and paid holidays
  • 401k with company match


Color & Culture is committed to creating a diverse and inclusive workplace where people feel welcome and valued. We believe everyone has something to offer, and we are committed to providing equal opportunity to all applicants, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
 

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