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Marketing Communications Coordinator

2 months ago

Harrisburg, Pennsylvania, United States rabbittransit Full time
Position Overview:
We are looking for a dedicated Marketing Communications Generalist to enhance our mission of mobility through innovative strategies. The ideal candidate will possess a solid work history, relevant experience, and strong references.

Role Significance:
This role is essential in promoting our services and ensuring a robust social media presence. The influence of public transportation extends beyond mere transit; it facilitates life-changing experiences for individuals. Our commitment to innovation and responsible stewardship drives this mission.

Key Responsibilities:
  • Support the organization's objectives by assisting in the creation and implementation of both traditional and digital marketing initiatives.
  • Enhance the organization's image by managing and generating content across various social media platforms, including but not limited to Facebook, YouTube, Twitter, and LinkedIn. Optimize company profiles to boost visibility and engagement.
  • Collaborate with the Director of External Affairs and Business Strategy to design marketing collateral such as flyers, brochures, and newsletters. Provide administrative support and facilitate reporting on campaign performance.
  • Manage website content, including blog updates and photo management, while monitoring web analytics to inform strategies.
  • Execute projects with a high level of professionalism and creativity, responding swiftly to urgent design requests.
  • Moderate user-generated content to maintain a positive online environment.
  • Develop editorial calendars and publishing schedules to ensure consistent communication.
  • Conduct public relations activities, including maintaining media contacts and drafting press releases.
  • Oversee email marketing campaigns for newsletters and promotional efforts.
  • Assist in the preparation of presentations and maintain high customer satisfaction through engaging content creation.
  • Safeguard organizational integrity by handling sensitive information confidentially and adhering to ethical standards.
  • Foster positive relationships with colleagues and management through effective communication and collaboration.
  • Enhance professional knowledge by participating in relevant educational opportunities and networking within the industry.

Qualifications:
Applicants should possess:
  • A BA/BS degree in Marketing, Communications, or a related field.
  • A minimum of three years of experience in a marketing role.
  • Adaptability in a dynamic environment with shifting priorities.
  • Experience in creating business social media content and understanding SEO principles.
  • Strong project management skills with a focus on meeting deadlines.
  • Excellent verbal and written communication abilities.
  • Proficiency in Adobe Creative Suite and MS Office.
  • Solid experience with WordPress and professional-level writing skills.
  • Strong organizational skills and attention to detail.

Work Environment:
The role may require sitting or standing for extended periods and occasional lifting of up to 25 pounds. The employee will work in a typical office setting with standard office equipment and conditions. Safety and compliance with health regulations are paramount in all tasks performed.