Director Of Growth Paid Ads at Nature's Fusions Essential Oils
2 weeks ago
Nature's Fusions Essential Oils in Orem, UT is looking for one director of growth paid ads to join our 57 person strong team. We are located on 57 N 1380 W. Our ideal candidate is self-driven, ambitious, and hard-working.
Responsibilities
- Build and execute performance marketing strategy on paid channels including: social display, paid search, email, affiliate, display, chat, SMS, and loyalty programs.
- Create and run paid marketing budget; optimize paid budgets based on weekly and monthly pacing
- Analyze and iterate campaigns based on traffic, CPA and revenue goals to drive continued growth
- Define, monitor and analyze trends in KPIs
- Build customer insights through marketing channel data and site analytics to continuously find new ways to speak to a growing audience
- Measure and evolve customer attribution to provide a holistic view of channels
- Partner with cross-functional teams to drive thoughtful, on-brand creative
- Maintain and develop strong partner relationships with marketing platforms and agencies
- Run and optimize unit economics of customer acquisition and retention
- Collaborate with marketing team on annual performance marketing planning and execution
- Hire and develop a team of performance marketing professionals in the areas of acquisition and retention.
Who You Are:
- Entrepreneurial and comfortable working in a fast-paced environment with the ability to focus
- Strategic; but enjoy rolling up your sleeves and working in the business
- Enjoy building and leading programs and teams
- A self-starter
- Detail-oriented and organized
- Highly analytical
- An out-of-the box thinker/problem solver
Requirements:
- 5+ years of relevant experience scaling paid media to drive revenue and customer growth at a D2C eCommerce company
- Expertise in mentoring and managing a growth marketing team
- Strong analytical and quantitative expertise in marketing platforms, attribution, and site analytics
Nature’s Fusions/Vault Marketing OFFERS:
- Innovative, high growth products that customers love
- Competitive compensation including equity options
- Comprehensive insurance benefits package including medical, dental, vision, and life insurance 401K
- Track record of promoting and hiring internally
- Startup environment with big opportunities for impact
- Learning and Development funds to enhance and learn new skills
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