Sr Lifecycle Marketing Automation Specialist

7 days ago

Carlsbad, United States Columbia Sportswear Full time

Overview of prAna: prAna is an active California Lifestyle Brand that celebrates the spirit of adventure and discovery, empowering individuals to embrace an active lifestyle and pursue their passions with confidence and enthusiasm. We design apparel that blends style & versatility for individuals who embrace movement and have a deep reverence for nature. We've been doing what we do since 1993 in Carlsbad, California. Each year since, prAna has welcomed increasingly more people to the prAna way of life through a multi-channel strategy including our own branded stores, a robust ecommerce business, and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe. prAna was acquired by Columbia Sportswear Company (CSC) in June, 2014 and is part of the family of brands in the CSC portfolio, including Columbia, Mountain Hardwear and Sorel. prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company. ABOUT THE POSITION The Sr. Lifecycle Automation Specialist is customer obsessed and an experienced, innovative customer lifecycle marketer. The ideal candidate has been successful in using data driven insights to identify opportunities and personalize the customer experience through their lifecycle. You have developed automated customer journeys across multiple channels including email, SMS, paid channels, etc. to improve engagement, drive revenue, increase customer retention and impact other key customer KPIs. In this role, you will be responsible for the end-to-end development of lifecycle marketing campaigns/customer journeys and all data that supports it. This includes strategic program development, asset coordination across creative and marketing teams, hands on system/platform execution, and analytics of all lifecycle campaigns. To succeed in this position, you are a self-starter. You have experience developing or improving existing dynamic and targeted campaigns. You are data-driven and leverage results to help influence decisions to improve customer LTV. You have a strong understanding of data feed management between multiple systems and take initiative to ensure the data is correct to provide the best customer experience. This position combines creative thinking, exceptional communication skills, and detail orientation to deliver a consistent and relevant brand experience through email, SMS and other digital marketing channels. This position has a high degree of autonomy, independent thinking and sound judgement while still collaborating cross functionally and within a matrixed organization. Teams you will work with include but are not limited to Performance Marketing, eCommerce Operations, Customer Marketing, Digital Design, Web Development, IT/IS, Analytics, and 3rd party vendors. HOW YOU'LL MAKE A DIFFERENCE Own and manage lifecycle campaigns from ideation to execution and analysis. Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment for email and additional channels. Identify and segment audiences across multiple platforms, improving targeting and personalization, improving overall customer retention. Leverage customer purchases and browsing behaviors to develop dynamic email triggers and campaigns. Primary point of contact with 3rd party vendors to identify and implement new and innovative strategies. Maintain knowledge of best practices, tools, industry trends and regulation requirements. Own A/B testing schedule within customer journeys / automation campaigns. Perform other duties as assigned. YOU ARE Initiative, proactive, self-directed. Data obsessed, results-driven, goal-oriented. Ability to prioritize and work against aggressive deadlines. Flexibility and adaptability to work with changing priorities, evolving responsibilities and scope of work in a rapidly growing company. Strong organizational, analytical and creative skills. Ability to operate in the spirit of service (SEVA) in how we treat our customers and each other. YOU HAVE Bachelor's degree required, in Marketing or Business highly preferred. 5 to 8 years of experience in email marketing and CRM roles, preferably within apparel. Minimum 2 years tactical, hands-on experience executing automation and developing and implementing automated marketing. Proficiency with Enterprise Level ESPs (Epsilon, SFMC, Emarsys, etc.). Proficiency with SMS platform (Attentive or others). Proficient with Google Analytics, Omniture/Adobe Analytics or other online reporting tool. This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. #J-18808-Ljbffr

  • Marketing Automation Specialist

    6 days ago

    Carlsbad, United States Columbia Sportswear Full time

    About prAna:prAna is a leading active lifestyle brand that embodies the spirit of adventure and discovery, empowering individuals to pursue their passions with confidence and enthusiasm. We design apparel that blends style and versatility for individuals who embrace movement and have a deep reverence for nature.We've been a pioneer in the industry since...

  • Automation Control Specialist

    2 weeks ago

    Carlsbad, United States INTECH Full time

    Position Overview:INTECH Process Automation is seeking an Automation Control Specialist who will primarily focus on the design, development, installation, management, and maintenance of systems utilized for monitoring and controlling engineering operations, machinery, and processes.Key Responsibilities:- Innovating and developing new automation control...

  • Automation Control Specialist

    2 weeks ago

    Carlsbad, United States INTECH Full time

    Position Overview:INTECH Process Automation is seeking an Automation Control Specialist who will play a pivotal role in the design, development, installation, management, and maintenance of systems used to monitor and regulate engineering operations, machinery, and processes.Key Responsibilities:- Analyze operational processes and devise strategies for...

  • Sr. Marketing Manager

    1 month ago

    Carlsbad, United States Nice North America LLC Full time

    Job DescriptionJob DescriptionSummary: The Senior Marketing Manager will be responsible for driving the success of Nice brands and products in North America by demonstrating leadership in gaining customer and market insights and creating successful outbound marketing activities. The right candidate will be motivated and strategic as they create positioning,...

  • Senior Automation Specialist

    2 weeks ago

    Carlsbad, United States National Black MBA Association Full time

    Job OverviewThe Senior Automation Specialist plays a crucial role in the integration of advanced process equipment while ensuring the maintenance, troubleshooting, and enhancement of existing GMP and non-GMP control systems within a state-of-the-art Radioligand Therapies Production Facility.At our facility, systems encompass plant-wide SCADA, third-party...

  • Senior Automation Specialist

    2 weeks ago

    Carlsbad, United States Novartis Group Companies Full time

    Job OverviewThe Senior Automation Specialist plays a crucial role in the integration of advanced process equipment while ensuring the maintenance, troubleshooting, and enhancement of existing GMP and non-GMP control systems within a GMP Radioligand Therapies Production Facility.At the AAA Carlsbad Site, systems encompass plant-wide SCADA, third-party skid...

  • Automation Specialist I

    3 months ago

    Carlsbad, United States Wood PLC Full time

    JOB DESCRIPTIONPerform maintenance and service tasks for customers in assigned territory. Understand customer requirements and accordingly recommend the right products or services. Manage all on site installation, repair, maintenance and test tasks. Diagnose errors or technical problems and determine proper solutions. Produce timely and detailed service...

  • Marketing Associate

    1 week ago

    Carlsbad, United States Success Resources America Full time

    Job SummaryWe are seeking a highly skilled Marketing Associate to join our team at Success Resources America. As a key member of our marketing acquisitions team, you will be responsible for integrating Marketo with Netsuite and launching new campaigns.Key ResponsibilitiesDevelop and execute Marketo campaigns, including email programming and landing page...

  • CAD Automation Specialist

    2 weeks ago

    Carlsbad, United States CRBRM Full time

    Company Overview:Cerebrum is dedicated to crafting exceptional online identities through the development of fast, user-friendly, and robust web applications. Our commitment to speed and accessibility drives our innovative approach.Position Overview:We are in search of a talented CAD Automation Engineer/Developer to become a vital member of our software...

  • Automation Technician

    3 months ago

    Carlsbad, United States Electrical Company Full time

    Job DescriptionJob DescriptionWe are seeking an Automation Technician to join our team! You will be responsible for the design and development of intelligent systems and industrial systems control.Responsibilities:Create and improve automated systems and processesSupport the installation of both mechanical and controls upgradesConduct cost-analysis to...

  • Marketing Associate

    1 week ago

    Carlsbad, United States Success Resources America Full time

    Job Description We are looking for a Marketo Specialist to work within the marketing acquisitions team, and alongside the CRM manager to integrate Marketo with Netsuite (an Oracle platform) and launch new campaigns. If you are motivated, energetic and ambitious; if you enjoy coming up with effective solutions, working towards achieving goals, and developing...

  • Automation Technician I

    2 weeks ago

    Carlsbad, United States Wood PLC Full time

    JOB OVERVIEWAs an Automation Specialist I, you will be responsible for executing maintenance and service operations for clients within your designated area. Your role will involve understanding client needs and recommending suitable products or services accordingly. You will manage all on-site installation, repair, maintenance, and testing activities. Your...

  • Marketing Coordinator

    1 week ago

    Carlsbad, United States Success Resources America Full time

    Job OverviewWe are seeking a Marketing Coordinator to join our marketing acquisitions team, collaborating closely with the CRM manager to enhance our marketing automation efforts. This role involves integrating our marketing tools and launching innovative campaigns. If you are driven, enthusiastic, and possess a strong desire to develop effective marketing...

  • Control Systems Automation Specialist

    2 weeks ago

    Carlsbad, New Mexico, United States SIMCO Full time

    Join Our Team as an Automation EngineerAt SIMCO, we pride ourselves on being a leading organization in the management and operation of critical waste disposal systems. We are currently looking for an Automation Engineer to enhance our Safety Significant Confinement Ventilation System. This role is essential in supporting our government clients in the field...

  • Lead Automation Engineer

    2 weeks ago

    Carlsbad, United States Novartis Group Companies Full time

    Job OverviewThe Senior Automation Specialist plays a crucial role in the integration of advanced process equipment while ensuring the upkeep, troubleshooting, and enhancement of existing GMP and non-GMP control systems within a GMP Radioligand Therapies Production Facility.At the AAA Carlsbad Site, our systems encompass a comprehensive plant-wide SCADA,...

  • Marketing Operations Specialist

    1 month ago

    Carlsbad, United States Tekwissen Full time

    Overview TekWissen Group is a workforce management provider throughout the USA and many other countries worldwide. The job opportunity below is for one of our clients specializing in biotechnology product development services. Our client is dedicated to supplying laboratory equipment, chemicals, supplies, and services essential in healthcare, scientific...

  • Marketing Associate

    3 months ago

    Carlsbad, United States Success Resources America Full time

    Job DescriptionJob DescriptionWe are looking for a Marketo Specialist to work within the marketing acquisitions team, and alongside the CRM manager to integrate Marketo with Netsuite (an Oracle platform) and launch new campaigns in 2019. If you are motivated, energetic and ambitious; if you enjoy coming up with effective solutions, working towards achieving...

  • Marketing Associate

    3 months ago

    Carlsbad, United States Success Resources America Full time

    Job DescriptionJob DescriptionWe are looking for a Marketo Specialist to work within the marketing acquisitions team, and alongside the CRM manager to integrate Marketo with Netsuite (an Oracle platform) and launch new campaigns in 2019. If you are motivated, energetic and ambitious; if you enjoy coming up with effective solutions, working towards achieving...

  • Market Development Specialist III

    2 months ago

    Carlsbad, United States Thermo Fisher Scientific Full time

    Work ScheduleStandard (Mon-Fri)Environmental ConditionsOfficeJob DescriptionThe Biosciences Division (BID) is a $4B+ division within Life Science Group (LSG). BID includes Cell Biology, Molecular Biology, Protein and Cell Analysis, and Sample Preparation business units. The combined portfolio offers our customers excellent solutions across life science lab...

  • Biopharmaceutical - COMMISSIONING & QUALIFICATION ENGINEER/SPECIALIST

    4 weeks ago

    Carlsbad, United States MMR Consulting Full time

    Job DescriptionJob DescriptionSalary: COMMISSIONING & QUALIFICATION ENGINEER/SPECIALIST  Previous Pharmaceutical/Biotech experience is mandatory for this role.MMR Consulting is an engineering and consulting firm specializing in the pharmaceutical, and biotechnology industries in North America and globally. Its services include Engineering, Project...