AVMA Trust Director of Marketing

2 months ago

Schaumburg, United States AVMA Full time
Job DescriptionJob DescriptionThe American Veterinary Medical Association (AVMA) Trust is seeking a Director of Marketing & Communications to join our team headquartered in Schaumburg, IL, a northwest suburb of Chicago.  The AVMA Trust provides professional liability insurance, life & disability coverage, financial services, as well as other important benefits to the 105,000+ members of the AVMA.  Structured to work for its members, AVMA acts as a collective voice for its membership & for the veterinary profession.  AVMA’s mission is to lead the profession by advocating for our members & advancing the science & practice of veterinary medicine to improve animal & human health.

Partnering with the CEO & the AVMA Marketing & Communications team & the Broker partners, the Director of Marketing & Communications is responsible for developing & executing the marketing strategy, a results-based marketing plan in support of key Trust marketing & communication initiatives focused on promoting offerings available through the AVMA Trust to AVMA members, their employees & family members.  The Director of Marketing & Communication will also facilitate the unified message for all Trust offerings, while managing the messaging for all Trust resources, marketing campaigns, website content, direct mail, social media & convention messaging.

The goal of the Director of Marketing & Communications is to align the Trust brand with the greater AVMA, coordinate a unified message across the offerings & improve the message, effectiveness & efficiency of the overall marketing & communication efforts to help support deeper penetration & growth.
The Director of Marketing & Communications will also partner with the Member Experience Officer & other key team members to assess & implement improved processes, marketing & communication.
The role may include approximately 20% travel.

POSITION RESPONSIBILITIES:
  • Develops & manages the creation, management & execution of an integrated marketing strategy & budgets for AVMA Trust communication & marketing campaigns, events & initiatives.
  • Works with the broker, Trust & AVMA staff to identify marketing goals; develops & manages marketing plans to achieve those goals; recommends tactics & audiences for each; collaborates with internal & external partners to ensure Trust objectives/ goals & related deliverables are on target, message, & budget.
  • Manages all facets of marketing campaigns, including direct mail, email, advertising, & other promotional materials/vehicles targeted to AVMA members & the profession, including copy writing, proof reading, vendor management (printer/mail services), & overall project management.
  • Monitors effectiveness of marketing initiatives, & provides reports to Trust CEO & team, Marketing & relevant program partners with detailed analytics & response rates.
  • Oversees all aspects of the Trust activities related to convention, tradeshows & state & local VMA engagement activities.  Coordinates with other staff to ensure that booth space is reserved & works with contractors. Coordinates staffing & pre-show marketing efforts, & collaborates with partners to ensure booth content, collateral & presence best represent the Trust & align with AVMA Family.
  • Responsible for the marketing messaging, coordinating & aligning performance management across all partners.
  • Keeps abreast of developments in the veterinary profession, association marketing & management, & related public perceptions & concerns.
  • Performs other duties as assigned.

REQUIRED SKILLS & QUALIFICATIONS:
  • 5-7 years of professional marketing, communications, advertising or public relations experience, with not-for-profit experience a plus
  • Skilled & experienced at effectively managing projects in a creative environment
  • Strong writing skills
  • Creative, with demonstrated ability bring creative ideas to fruition through writing & project development
  • Excellent interpersonal skills
  • Motivated self-starter, able to work well both independently & as a team member
  • Experienced in development & execution of direct marketing, advertising or branding campaigns
  • Strong orientation toward service to others
  • Able to handle multiple priorities simultaneously
  • Strong collaborative skills must
  • Must be able to travel on behalf of the association as required
  • Must be able to work outside of normal business hours as required

EDUCATIONAL REQUIREMENTS:
  • BS/BA degree with major concentration in marketing, communications, advertising, or related field is required.
Deadline for application is 9/30/24.  Application must include cover letter, resume, & salary requirements.  Submit to: apply@avma.orgeoe/m/f/d/v

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