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AVMA Trust Director of Marketing
2 months ago
Partnering with the CEO & the AVMA Marketing & Communications team & the Broker partners, the Director of Marketing & Communications is responsible for developing & executing the marketing strategy, a results-based marketing plan in support of key Trust marketing & communication initiatives focused on promoting offerings available through the AVMA Trust to AVMA members, their employees & family members. The Director of Marketing & Communication will also facilitate the unified message for all Trust offerings, while managing the messaging for all Trust resources, marketing campaigns, website content, direct mail, social media & convention messaging.
The goal of the Director of Marketing & Communications is to align the Trust brand with the greater AVMA, coordinate a unified message across the offerings & improve the message, effectiveness & efficiency of the overall marketing & communication efforts to help support deeper penetration & growth.
The Director of Marketing & Communications will also partner with the Member Experience Officer & other key team members to assess & implement improved processes, marketing & communication.
The role may include approximately 20% travel.
POSITION RESPONSIBILITIES:
- Develops & manages the creation, management & execution of an integrated marketing strategy & budgets for AVMA Trust communication & marketing campaigns, events & initiatives.
- Works with the broker, Trust & AVMA staff to identify marketing goals; develops & manages marketing plans to achieve those goals; recommends tactics & audiences for each; collaborates with internal & external partners to ensure Trust objectives/ goals & related deliverables are on target, message, & budget.
- Manages all facets of marketing campaigns, including direct mail, email, advertising, & other promotional materials/vehicles targeted to AVMA members & the profession, including copy writing, proof reading, vendor management (printer/mail services), & overall project management.
- Monitors effectiveness of marketing initiatives, & provides reports to Trust CEO & team, Marketing & relevant program partners with detailed analytics & response rates.
- Oversees all aspects of the Trust activities related to convention, tradeshows & state & local VMA engagement activities. Coordinates with other staff to ensure that booth space is reserved & works with contractors. Coordinates staffing & pre-show marketing efforts, & collaborates with partners to ensure booth content, collateral & presence best represent the Trust & align with AVMA Family.
- Responsible for the marketing messaging, coordinating & aligning performance management across all partners.
- Keeps abreast of developments in the veterinary profession, association marketing & management, & related public perceptions & concerns.
- Performs other duties as assigned.
REQUIRED SKILLS & QUALIFICATIONS:
- 5-7 years of professional marketing, communications, advertising or public relations experience, with not-for-profit experience a plus
- Skilled & experienced at effectively managing projects in a creative environment
- Strong writing skills
- Creative, with demonstrated ability bring creative ideas to fruition through writing & project development
- Excellent interpersonal skills
- Motivated self-starter, able to work well both independently & as a team member
- Experienced in development & execution of direct marketing, advertising or branding campaigns
- Strong orientation toward service to others
- Able to handle multiple priorities simultaneously
- Strong collaborative skills must
- Must be able to travel on behalf of the association as required
- Must be able to work outside of normal business hours as required
EDUCATIONAL REQUIREMENTS:
- BS/BA degree with major concentration in marketing, communications, advertising, or related field is required.
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