Digital Marketing Coordinator

4 weeks ago


Cedar City, United States Southern Utah University Full time
Job DescriptionJob Description

Job Description:

The Digital Marketing Coordinator works with various university/industry partnership projects to develop and implement marketing campaign strategies. This position engages in multimedia content creation and editing, and coordinates social media and outreach efforts while working with a team dedicated to innovation. The interacts with various management levels to drive brand awareness, engage target audiences, and ensure that all written/graphic materials align with brand voice and quality standards.

Duties and Responsibilities:

  • Develop, implement, and manage marketing campaigns across various channels (social media, email, content marketing, etc.).
  • Collaborate with the creative team to design and produce marketing materials (ads, graphics, etc.).
  • Monitor and report on campaign performance using analytics tools; adjust strategies as needed.
  • Manage social media accounts and engage with followers to build brand loyalty.
  • Coordinate with external partners and agencies for promotional activities.
    Manage and edit photo and video content for social media
  • Review, edit, and proofread all marketing content for accuracy, clarity, and consistency.
  • Ensure that all content adheres to brand guidelines and maintains a high level of quality.
  • Create and maintain style guides to ensure consistency in tone and voice across all written materials.
  • Design and produce marketing material. (ads, graphics,etc.).
  • Conduct research to enhance content relevance and accuracy.
  • Edit testimonials and other short form videos for YouTube, webpages and social media.
  • Produce multimedia support content for professional education courses and events.
  • Knowledge of content marketing strategies and tactics.
  • CRM
  • SEO
  • Webpage design and development.
  • Performs administrative and other office duties as assigned.

Education and Experience Requirements:

  • Associate's degree or higher from an accredited college or university or demonstrated skill level and years of relevant work experience.
  • Education or experience in marketing, advertising, graphic design, media production, content creation.
  • Experience in graphic design or familiarity with design software.
  • Adobe Premiere Pro.
  • Adobe Photoshop.
  • Adobe Illustrator.
  • Adobe Indesign.
  • FCPX.
  • Knowledge of content marketing strategies and tactics.
  • Webpage design and development.
  • Strong organizational and project management skills.

Documents Needed to Apply:

  • Resume
  • Cover Letter
  • 3 personal references


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