Digital Marketing Manager
2 weeks ago
Our Beauty client is looking for aDigital Marketing Managerto develop, implement, and optimize marketing and advertising initiatives across their portfolio of brands who is skilled in multiple digital channels including: E-mail/CRM + Social + Digital Advertising + SEO & Paid Search campaigns.
*Must be local to the Los Angeles, CA area
* Onsite in Walnut, CA area
*Salary:$85-95k
The Digital Marketing Manager must have a comprehensive knowledge of e-commerce and the ever-changing digital marketplace, in addition to its complementarity to the brick-and-mortar space. This individual must have an advanced understanding of internet regulations and Cookies with CRM experience being a plus. This position requires technical abilities such as a mastery of Omnichannel Brand Activation, SEO (Search Engine Optimization), Ad & Display, CTV, and social media as these skill sets enable the ability to establish or maintain online brand recognition for the company.
Primary Responsibilities:
• Develop and implement strategies for new media and digital marketing teams
• Coordinate online marketing campaigns on all social and digital media platforms with agencies and internal teams
• Work effectively cross-functionally, manage multiple projects, and supervise collaboration between departments to drive positive business growth
• Lead website development and oversee all customer-facing digital communication channels
Experience/Requirements
• Bachelor's degree required
• 5+ years' experience in digital marketing and advertising, including different platforms and channels
• Experience working with external agencies
• Strong Analytical and Communications Skills
• Well-versed in the use of social media with an ability to identify the best digital channels as a marketing tool
• Understand website metrics and best practices
• Experience with search engine optimization (SEO), lead generation, and email marketing
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