Digital Marketing Manager

2 weeks ago

Ashland City, United States A. O. Smith Full time
Company / Location Information

A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world's leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

Primary Function

The Digital Marketing Manager role is a team member of the Marketing team, supporting initiatives, programs, websites, and sales objectives serving many customer types. This role will be serving as a digital marketing generalist that will help provide subject matter expertise in many digital marketing practices with specialized agency support. Areas of expertise cover a broad area that includes performance marketing (digital advertising and campaign management), content marketing (copywriting and editing), search optimization (SEO and on-site search), marketing intelligence (consumer insights, analytics, data analysis, and VOC) Conversion optimization (CRO), design (CX/UX/UI), etc. Day-to-day functions will include a mix of both objective focused project work and administrative tasks. This role will serve as a project manager overseeing the sprint process, standardization, creation, documentation, and management. This position will require coordination, cross-functional collaboration, and relationship building between marketing and various internal and external partners to succeed in accomplishing the team's goals and objectives. This position will need to effectively translate and communicate between non-technical and technical functions. Collaboration will mostly be with information technology, digital marketing platform team, product management, engineering, corporate communications, outside agency partners, and other divisional marketing departments.

Responsibilities

* Manage budget planning and invoicing.

* Manage and coordinate large-to-small projects and sprint planning.

* Manage external vendor relationships.

* Manage website properties, including bug fixes, content updates, and enhancements.

* Manage multi-channel marketing and advertising campaigns.

* Lead the transition and coordination of replatform projects for a variety of web properties.

* Lead process improvements and documentation.

* Coordinate and assist with merchandising and content updates across brand sites and other web properties for products and marketing campaigns.

* Coordinate back-end and front-end development updates with internal and external teams.

* Web code familiarity and working knowledge (HTML, XML, CSS, Javascript, etc.)

* Web platform familiarity and working knowledge (CMS, PIM, SAP, analytics, etc.)

* Project management familiarity and working knowledge (JIRA, DevOps, Monday.com, SCRUM/Agile, etc.)

Qualifications

* Bachelor's degree in related field

* 5+ years' related experience in digital marketing and project management strongly preferred

* Strong understanding of marketing, especially in digital channels.

* Strong time management and organizational skills.

* Led cross-functional teams both internally and externally.

* Comfortable working in a LEAN, all-hands-on-deck, fast-paced environment.

* Comfortable working in a very transparent, collaborative, team environment.

* Comfortable working in both an agile work environment and a traditional waterfall environment.

* Comfortable working with the following applications & software: o Adobe Acrobat, MS Office, Google Docs, Jira, Monday.com, Azure DevOps, Service Now, and Notepad++ o SAP, PIM (Product Information Systems), CMS (Content Management Systems), and Salesforce, especially SFCC (Salesforce Commerce Cloud website platform) o Adobe Photoshop, Figma, Vimeo and YouTube o Google Analytics, Google Search Console, ahrefs, Hotjar, CrazyEgg, and UserTesting.com o Google Ads, MS Ads, Meta Ads, MNTN, and Reddi

Education Baccalaureate in Marketing or Related Field Years of Experience Minimum of 5 years related work experience We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

#LI-AO

#LI-Hybrid

  • Digital Marketing Manager

    22 hours ago

    Ashland City, United States A. O. Smith Corporation Full time

    Company / Location InformationA. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for...

  • Digital Marketing Manager

    3 months ago

    Ashland City, United States A. O. Smith Corporation Full time

    Company / Location InformationA. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for...

  • Digital Marketing Manager

    1 week ago

    Jefferson City, Missouri, United States LEARFIELD Full time

    About the RoleThe Digital Advertising Manager is a key member of the LEARFIELD team, responsible for leading the digital marketing function and driving the success of our marketing campaigns. This role requires a strong understanding of digital advertising principles, as well as excellent leadership and communication skills.Key ResponsibilitiesDevelop and...

  • Digital Experience Manager

    5 days ago

    Ashland, Ohio, United States A. O. Smith Corporation Full time

    About the RoleA. O. Smith Corporation is seeking a highly skilled Digital Marketing Manager to join our Marketing team. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesManage and coordinate large-scale digital marketing...

  • Digital Marketing Manager

    2 weeks ago

    Oklahoma City, United States Hartwig Staffing Full time

    Job DescriptionJob DescriptionAre you passionate about digital marketing and ready to lead a dynamic team? Hartwig Staffing is partnered with a company looking for a Digital Marketing Manager to shape their online presence, drive strategies, and support the promotion of their brand, products, and services. Pay is $100-120K per year. What You'll Do:Lead...

  • Manager, Digital Marketing

    1 week ago

    Jefferson City, United States LEARFIELD Full time

    About UsLEARFIELD’s News and Agriculture division provides unique agricultural content, breaking news, and innovative marketing solutions connecting brands to farmers, ranchers, rural consumers and lifestylers, and constituents across the Midwest.At the core of this division lies audio networks, which fill a void in non-metro geographies across the...

  • Manager, Digital Marketing

    5 hours ago

    Jefferson City, United States LEARFIELD Full time

    About UsLEARFIELD’s News and Agriculture division provides unique agricultural content, breaking news, and innovative marketing solutions connecting brands to farmers, ranchers, rural consumers and lifestylers, and constituents across the Midwest.At the core of this division lies audio networks, which fill a void in non-metro geographies across the...

  • Manager, Digital Marketing

    3 weeks ago

    Jefferson City, United States Learfield Full time

    Position Summary The Digital Advertising Manager is part of operations and managers and leads the Digital Marketing team in providing fulfillment, reporting and analysis for marketing campaigns. This role leads a team to define objectives, priorities and deadlines required to meet short term goals and objectives and is responsible for the success of each...

  • Manager, Digital Marketing

    3 weeks ago

    Jefferson City, Missouri, United States teamworkonline Full time

    Position SummaryThe Digital Advertising Manager is part of operations and managers and leads the Digital Marketing team in providing fulfillment, reporting and analysis for marketing campaigns. This role leads a team to define objectives, priorities and deadlines required to meet short term goals and objectives and is responsible for the success of each team...

  • Manager, Digital Marketing

    3 weeks ago

    Jefferson City, United States Learfield Full time

    About Us LEARFIELD's News and Agriculture division provides unique agricultural content, breaking news, and innovative marketing solutions connecting brands to farmers, ranchers, rural consumers and lifestylers, and constituents across the Midwest. At the core of this division lies audio networks, which fill a void in non-metro geographies across the...

  • Manager, Digital Marketing

    4 weeks ago

    Jefferson City, United States teamworkonline Full time

    Position Summary The Digital Advertising Manager is part of operations and managers and leads the Digital Marketing team in providing fulfillment, reporting and analysis for marketing campaigns. This role leads a team to define objectives, priorities and deadlines required to meet short term goals and objectives and is responsible for the success of each...

  • Manager, Digital Marketing

    2 weeks ago

    Jefferson City, United States teamworkonline Full time

    About Us LEARFIELD’s News and Agriculture division provides unique agricultural content, breaking news, and innovative marketing solutions connecting brands to farmers, ranchers, rural consumers and lifestylers, and constituents across the Midwest. At the core of this division lies audio networks, which fill a void in non-metro geographies across the...

  • Digital Marketing Manager

    1 month ago

    Columbia City, United States Landmaster Full time

    Job Description:The digital marketing manager is responsible for a variety of deliverables on the marketing team. This person must wear several hats and be able to tackle multiple deliverables within the department. This role is a mix of coming up with the strategy and executing the deliverables. This person will be work closely with the marketing director...

  • Digital Marketing Manager

    2 weeks ago

    City of Industry, United States 24 Seven Talent Full time

    Our Beauty client is looking for aDigital Marketing Managerto develop, implement, and optimize marketing and advertising initiatives across their portfolio of brands who is skilled in multiple digital channels including: E-mail/CRM + Social + Digital Advertising + SEO & Paid Search campaigns. *Must be local to the Los Angeles, CA area * Onsite in Walnut,...

  • Digital Marketing Manager

    3 months ago

    Kansas City, United States BlueScope Buildings North America Full time

    Job DescriptionJob DescriptionCompany DescriptionFor over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to...

  • Digital Marketing Manager

    5 days ago

    Oklahoma City, Oklahoma, United States EDB Full time

    About EDBEDB is a leading provider of data and AI solutions that empower organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. Our mission is to supercharge Postgres and enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source...

  • Digital Marketing Manager, Field Marketing

    4 days ago

    Fall City, United States Amazon Web Services, Inc. Full time

    Digital Marketing Manager, Field Marketing - NAMER Job ID: 2725704 | Amazon Web Services, Inc. The Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team. This role will focus on delivering best-in-class digital experiences for AWS events, lifecycle campaigns,...

  • Marketing Operations Manager

    5 days ago

    Ashland, Ohio, United States A. O. Smith Corporation Full time

    About the RoleA. O. Smith Corporation is seeking a highly skilled Digital Marketing Manager to join our Marketing team. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesManage and coordinate large-scale digital marketing...

  • Digital Marketing Manager, Field Marketing

    4 days ago

    Fall City, United States Amazon Web Services, Inc. Full time

    The Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team. This role will focus on delivering best-in-class digital experiences for AWS events, lifecycle campaigns, and more. You will create and optimize scalable digital marketing processes, operationalize best...

  • Digital Marketing Director

    1 week ago

    Jefferson City, Missouri, United States Central Bank Full time

    Job DescriptionJob SummaryThe Central Bank is seeking a highly skilled and experienced Digital Marketing Director to lead the development and implementation of our digital marketing strategy. As a key member of our marketing team, you will be responsible for driving the growth and success of our digital channels, including our website and social media...