Paid Media Marketing Specialist

Job Description

UPLIFT Desk is hiring a Paid Media Marketing Specialist to drive digital acquisition and retention marketing primarily within Meta (Facebook, Instagram) as well as exploration of other relevant channels, including but not limited to LinkedIn, Reddit, X (Twitter), Pinterest, Youtube and TikTok. You will be responsible for managing and optimizing paid digital campaigns to maximize ROI and achieve business objectives on behalf of our growing brand and established presence online. This will include driving campaign strategy and planning by developing comprehensive digital marketing strategies for our paid media platforms aligned with overall marketing objectives. This includes audience targeting, budget allocation, and campaign scheduling. It will also require oversight of campaign execution, managing end-to-end campaign execution, including ad creation, targeting, and placement optimization across our platforms to ensure that all campaigns are launched accurately and on time. The role is ideal for someone who is experienced, proactive, data driven with a creative eye, a great communicator and willing to go the extra mile.

Success in this role will require 3+ years of experience managing and leading digital performance marketing and campaign execution, strong acumen of ecommerce analytics, and desire to continuously test and scale new tactics to improve efficiency. You will work closely with the marketing campaign team, including search, email, social, affiliate, content and platform media partners.

Candidate must have 3+ years of experience managing and optimizing digital campaigns for a direct to consumer eCommerce in an agency or client-side who is a fantastic team player who thrives in collaborative settings.

Required Qualifications

• 3 - 5 years of experience guiding, managing, analyzing & optimizing performance marketing channels against return on ad spend goals.
• Experience managing performance marketing budgets across major digital platforms including Meta (Facebook, Instagram), LinkedIn, Reddit, and X (Twitter).
• Spreadsheet mastery of pivot tables and performance trend graphs. Ability to import and export data between platforms such as Google Ads, CRM software, analytics tools, and Facebook Ads.
• Experience drafting creative briefs grounded in ad performance data and customer-centric marketing strategies, and partnering with design teams to execute and regularly review creative performance.
• Fantastic team player to execute in a fast paced environment with proven ability to multitask and prioritize initiatives.
• Growth-driven mindset with demonstrated proficiency in new customer acquisition tactics.

Preferred Qualifications

• Aptitude for decoding customer purchasing behaviors.
• Relevant experience in eCommerce, preferably within Consumer Packaged Goods.
• Experience with elite/premium brands.
• Natural affinity for digital and comfortable working with creative, content & web development teams.
• Friendly, professional manner with partners, team members & customers, both verbally over the phone and via written communication.
• Passion for solving problems with ideas.

What You’ll Do

• Lead digital performance marketing on platforms like Meta, LinkedIn, Reddit and Twitter, focused on customer acquisition and repurchase.
• Partner day to day with a campaign marketing lead and search specialist to create, execute, analyze and optimize performance of our holistic paid campaigns.
• Support an agile marketing process by leading rapid experimentation of new channels, campaigns, creative and incentives to build scalable solutions.
• Develop & deliver effective ways to reach our audience and improve our marketing efficiency.
• Collaborate with marketing functions to drive a great online customer experience (integrated marketing, product marketing, design, content and customer support).
• Inform performance marketing budget setting & program allocation to meet targets.
• Support colleagues on Google ads, display ads, amazon ads, and miscellaneous shopping platforms
• Develop and scale always-on paid media creative reporting, using data to guide optimizations and weekly requests.
• Spearhead new customer acquisition strategies, using data to identify new opportunities, channel forecasts and incremental gains.
• Manage paid media partner relationships.
• Perform other related duties as assigned by management

Benefits

• A merit-based environment that rewards growth and accomplishment regardless of seniority
• Generous paid time off
• 4% 401K company matching with instant vesting (after one year)
• Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)
• Flexible spending account (FSA) for health care and child care costs
• Company-paid & Supplementary Life Insurance; Long-term & Short-term disability
• Free UPLIFT Desk (after one year)
• 50% discount on all UPLIFT products
• Free healthy (and not so healthy) snacks and drinks
• On-the-job training and skills development
• A supportive and engaging work culture that promotes healthy living

Position Details

• Compensation: DOE
• Type: Full-time
• Employee Status: Regular
• Work Schedule: Monday - Friday, 8am-5pm, 40 hours per week
• Location: Office based role at UPLIFT Headquarters in Austin, Texas

About UPLIFT Desk

As a fast growing, mid-sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world-class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees

UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers’ comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content team's ecommerce website offers customers the ability to configure products specifically to their needs. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We offer the best 15 year warranty in the business Our Interior Design and Contract Sales teams specialize in large office furniture layouts for commercial buildings that serve most Fortune 500 companies.

Award winning UPLIFT Desk is loved globally

• Rated Best Standing Desk by New York Times Wirecutter 5 years in a row
• Hundreds of thousands of happy customers around the world sit and stand at an UPLIFT Desk
• Google reviews - 4.9 rating with thousands of reviews

We value our environment:

We plant 5 new trees in U.S. National Forests for every solid wood desk sold. By partnering with the National Forest Foundation, we're able to plant tens of thousands of new trees each year

Solar powered operations: Our Austin facilities produce over a megawatt of electricity through roof-mounted solar panels on three large warehouses

We use sustainable materials in our products. Some examples are:

• Bamboo Desktops, Drawers, & Motion Boards: The world's fastest-growing plant, Moso bamboo is a grass that grows as quickly as an inch an hour
• Eco Curve Desktops: Eco Curve desktops use 100% recycled MDF and have the lowest carbon footprint in the industry due to not using edgebanding, backer boards, adhesives, or solvents
• Rubberwood Desktops: Pará rubber trees produce 99% of the world's natural rubber latex. The rubber production lifespan of these trees is exhausted after about 25-30 years. Our rubberwood desktops give the trees a second life

Equal Opportunity Employer (EEO)

UPLIFT Desk believes in building an organization whose staff reflects the true diversity of our community. We hire, promote, and reward employees based on results and professional performance. UPLIFT Desk provides equal employment opportunities to all employees and applicants without regard to religion, sex, age, sexual orientation, gender identity, race, creed, color, national origin, alienage or citizenship status, marital status, partnership status, ancestry, disability, or veteran status.

To all recruitment agencies: We do not accept agency resumes. UPLIFT Desk is not responsible for any fees related to unsolicited resumes.