Senior Media Planner

2 weeks ago


Austin, United States Ken Media Full time
Job DescriptionJob Description

Must be employable in the USA and work on-site in Austin, Texas.

The Senior Media Planner will develop and execute comprehensive media strategies that integrate online and offline channels to optimize ROAS. The ideal candidate will have extensive experience in digital media planning, particularly with Meta’s advertising platforms, and a strong background in managing omnichannel campaigns that include offline media such as broadcast, print, and out-of-home.

About Us

KEN Media LLC (A Bakery Agency Co.) was established in 2022 as an independent media agency committed to exceptional results through innovative digital marketing strategies. We’re looking for a talented Senior Media Planner to join our dynamic team and drive our media planning efforts to new heights, with a focus on maximizing Return on Ad Spend (ROAS) across both digital and offline media channels.

Responsibilities

  1. Omnichannel Media Strategy Development:
  • Develop and implement integrated media plans encompassing digital (Meta platforms) and traditional offline media to achieve clients’ marketing objectives and maximize ROAS.
  • Understand syndicated tools like MRI/Simmons or GWI, comScore, eMarketer, audience and competitive analysis to support media recommendations.
  • Utilize our digital reporting dashboard to plan and optimize, in conjunction with offline media channels to create cohesive and effective media plans.
  • Campaign Management:
    • Oversee the execution of omnichannel media campaigns, including budgeting, planning, and monitoring performance across both online and offline platforms.
    • Collaborate with creative and content teams to ensure alignment between media strategy and campaign assets across all channels.
    • Manage daily operations of Meta ad campaigns, including optimization strategies, audience targeting, and ad placements, while coordinating offline media placements and logistics.
  • Performance Analysis:
    • Monitor and analyze campaign performance metrics across digital and offline channels to evaluate effectiveness and identify optimization opportunities.
    • Prepare and present detailed performance reports, including insights and recommendations for continuous improvement and integrated strategy adjustments.
    • Utilize A/B testing, attribution modeling, and other analytical methods to refine strategies and enhance ROAS.
  • Client Relationship Management:
    • Serve as the primary point of contact for clients regarding both digital and offline media planning and strategy.
    • Provide strategic recommendations and insights to clients based on campaign performance and industry trends across all media channels.
    • Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction with both online and offline media strategies.
  • Team Leadership and Collaboration:
    • Mentor and support junior media planners and team members, fostering a collaborative and high-performing work environment.
    • Work closely with cross-functional teams, including marketing, analytics, and creative, to drive integrated campaign success across digital and offline channels.

Requirements

    • Bachelor’s degree in Marketing, Advertising, Business, or a related field.
    • 5+ years of experience in media planning, with a strong focus on digital paid media (particularly Meta platforms) and offline media channels.
    • Demonstrated expertise in managing and optimizing ROAS for both digital and offline advertising campaigns.
    • Proficiency in Meta Ads Manager, Facebook Business Suite, and other relevant digital media tools, as well as experience with offline media planning and buying.
    • Strong analytical skills with the ability to interpret data and derive actionable insights across multiple media channels.
    • Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and internal teams.
    • Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
    • Experience in mentoring or leading a team is preferred.
  • Proven ability to maintain high standards for accuracy, productivity, and quality
  • Tendency to actively seek out and pursue untapped possibilities

Benefits

  • Medical, Dental, and Vision insurance
  • 401K + match
  • Hybrid working environment (Mondays and most Fridays remote)
  • Holidays and unlimited paid vacation
  • Pet-Friendly Office

  • Media Planner

    3 months ago


    Austin, United States McGarrah Jessee Full time

    Job DescriptionJob DescriptionWe are looking for a media planner for one of our key accounts to help manage planning and buying execution across all channels, with a heavy focus on digital and social media.This role requires a big-picture mindset, organizational skills and adaptability. Were looking for a passionate individual who will eat, sleep and breathe...

  • Senior Media Buyer

    1 month ago


    Austin, United States Sensis Full time

    SENSIS   Who we are:   An integrated cross-cultural marketing agency. We reflect and embrace the cultural diversity of America to develop meaningful marketing programs that drive measurable conversions. We opened our doors in 1998 (as Focus Multimedia). We got our start building websites and have expanded into a full-service advertising agency, helping...


  • Austin, United States Unity Technologies Full time

    Unity Technologies Senior Social Media Manager Austin, Texas Apply Now The Unity Global Communications team is looking for a Senior Social Media Manager who is passionate about technology to join our globally distributed team. As our brand grows and technology expands, creating awareness and driving engagement is critical. As the Senior Social Media Manager,...


  • Austin, Texas, United States ZeniMax Media Full time

    About the RoleZeniMax Media is seeking a highly skilled Senior Systems Programmer to join our team as a Physics Expert. As a key member of our engineering team, you will be responsible for designing, developing, and maintaining the physics systems for our games.Key ResponsibilitiesDesign and implement high-performance physics systems using C++Collaborate...

  • Creative Strategist

    3 weeks ago


    Austin, United States Aquent Full time

    Creative Strategist / Account Planner – San Antonio Location: Onsite 4 days/week – San Antonio, TX Pay: $40-42 / hourly as W2. Full benefits offered. Duration: Ongoing contract role   The target hiring compensation range for this role is $40-42 / hourly as a W2 employee. Compensation is based on several factors including, but not limited to education,...


  • Austin, United States Whitman, Requardt & Associates, LLP Full time

    Job DescriptionJob DescriptionAt Whitman, Requardt & Associates, LLP, we are "People Focused and Project Driven". We have been in business for more than 105 years and we are known for our quality work and quality employees. This is your chance to join our team - help us to design the infrastructure that improve our world!We are seeking a highly motivated...


  • Austin, United States augmentjobs Full time

    Job DescriptionJob DescriptionJob Title: Associate Financial Planner Job Summary:As an Associate Financial Planner, you will support senior financial planners in providing comprehensive financial planning services to clients. Your role includes assisting in the development of personalized financial strategies, conducting research, and ensuring clients...


  • Austin, Texas, United States TEXHAHN MEDIA INC Full time

    Job OverviewTEXHAHN MEDIA INC is seeking a dedicated full-time Staff Accountant to provide support and report directly to the agency's Controller. This position encompasses daily financial operations, including comprehensive Accounts Payable, Accounts Receivable assistance, Account Service Time Tracking and Reporting, as well as fundamental corporate...


  • Austin, Texas, United States TEXHAHN MEDIA INC Full time

    Position OverviewTEXHAHN MEDIA INC is seeking a dedicated full-time Staff Accountant to assist and report directly to our Controller. This position encompasses daily financial operations, including comprehensive Accounts Payable, Accounts Receivable assistance, Service Time Tracking, Reporting, and fundamental corporate accounting responsibilities for a...


  • Austin, Texas, United States Ultra Clean Technology Systems & Svc Inc Full time

    Job OverviewUltra Clean Technology Systems & Svc Inc is at the forefront of the semiconductor industry, playing a pivotal role in the evolution of technology. We are seeking a dedicated Planner III to enhance our operations and contribute to our mission of innovation and excellence.Key Responsibilities:Conduct simulation modeling and optimize scenarios for...

  • Senior Media Analyst

    3 weeks ago


    Austin, United States The Ladders Full time

    Meet GTV We're modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store. Our team enjoys the complexities of a product that's both physical and digital and balances the needs of retailers, brands, and agencies. We're founder-led with...


  • Austin, Texas, United States Ultra Clean Technology Systems & Svc Inc Full time

    Job OverviewUltra Clean Technology Systems & Svc Inc is at the forefront of the semiconductor industry, contributing to the rapid advancements in technology that impact various sectors, including smartphones and artificial intelligence. We are seeking a skilled Planner III to enhance our operations in a dynamic environment.Key Responsibilities:Conduct...


  • Austin, Texas, United States Realtor Careers Full time

    Job OverviewAt Realtor Careers, we pride ourselves on providing unparalleled coverage of real estate listings and fostering a highly engaged user base across various online platforms. Our goal is to simplify the processes of buying, selling, renting, and living in homes, making it a rewarding experience for all.As you advance your career, consider a role...


  • Austin, Texas, United States Ultra Clean Technology Systems & Svc Inc Full time

    Job OverviewUltra Clean Technology Systems & Svc Inc is seeking a skilled Planner III to enhance our operations. We are a leader in the semiconductor industry, playing a vital role in the advancement of technology that impacts various sectors, including consumer electronics and automotive.Key Responsibilities:Conduct simulation modeling and scenario...


  • Austin, Texas, United States Bridge Insights & Media Full time

    POSITION OVERVIEWWe are in search of an experienced Media Acquisition Specialist to oversee the negotiation and acquisition of advertising space for our clients. Your main goal will be to ensure that media strategies are executed with precision, allowing advertisements to effectively engage target demographics through selected media outlets.In this position,...


  • Austin, United States PMG Worldwide LLC Full time

    PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation. As our Client Strategy...


  • Austin, Texas, United States Realtor Careers Full time

    Job OverviewAt Realtor Careers, we pride ourselves on having one of the most extensive and precise real estate listings, coupled with a highly engaged user base across all online real estate platforms. Our goal is to simplify the processes of buying, selling, renting, and living in homes, making it a more rewarding experience for everyone.Looking to enhance...


  • Austin, Texas, United States TEXHAHN MEDIA INC Full time

    Job OverviewTEXHAHN MEDIA INC is seeking a dedicated full-time Staff Accountant to assist and report directly to the Controller of our organization. This position encompasses daily financial activities, which include comprehensive Accounts Payable, Accounts Receivable assistance, Account Service Time Tracking and Reporting, as well as fundamental corporate...


  • Austin, Texas, United States Dover Corporation Full time

    Job Requisition ID: 56307 Department: Manufacturing & Operations (DEPT_MFGOP) At Dover Fueling Solutions (DFS), we are committed to enhancing fueling and convenience retail through innovation and excellence. Our employees are at the core of our success, and we strive to provide an environment where they can thrive. As part of our team, you will engage in...


  • Austin, Texas, United States OTK Media Full time

    Junior Talent ManagerAbout OTK Media:OTK Media is a leading entertainment industry talent management agency that specializes in representing top talent. With a strong focus on building relationships with brand clients, we stand out in the industry. We are seeking a Junior Talent Manager to join our dynamic team and support the growth of our talent...