Digital Content Manager

3 weeks ago

Minneapolis, United States Sportsdigita Full time
Job DescriptionJob Description

JOB OBJECTIVE

The Digital Content Manager will be responsible for developing, implementing, and optimizing digital marketing campaigns that drive lead generation, engagement, and conversion. The role will focus on leveraging HubSpot's automation tools to streamline marketing efforts, including lead scoring, lead assessment, and targeted communications. 

Our ideal candidate will have a strong background in digital marketing, with expertise in HubSpot, data analysis, and copywriting to craft compelling content that resonates with target audiences.

 

ESSENTIAL FUNCTIONS
Copywriting and Content Creation:

  • Write clear, compelling, and conversion-focused copy for various digital channels, including email campaigns, landing pages, blog posts, and social media.
  • Collaborate with the Creative Manager to create engaging content that aligns with brand messaging and campaign objectives.
  • A/B test copy to optimize performance and drive higher engagement rates.
  • Aid in management of social media accounts. Regularly post to social channels to drive engagement and growth in our organic audience.
  • Work cross functionally with sales and customer success to create content to support their customer’s needs, and questions including planning monthly customer webinars. 

HubSpot Automation Management:

  • Implement, and manage marketing automation workflows within HubSpot.
  • Develop lead nurturing strategies to engage prospects at various stages of the buyer's journey.
  • Optimize email campaigns, landing pages, and forms for maximum conversion rates using HubSpot tools.
  • Use analytics tools to track key performance indicators (KPIs) and report on campaign effectiveness.

Lead Scoring and Lead Assessment:

  • Review and maintain lead scoring to prioritize leads based on engagement and likelihood to convert.
  • Continuously assess and adjust lead scoring criteria based on campaign performance and sales feedback.
  • Monitor lead behavior and adjust marketing strategies to improve lead quality and conversion rates.

Continuous Improvement:

  • Stay current with digital marketing trends, tools, and best practices.
  • Experiment with new marketing strategies and tools to improve lead generation and conversion
  • Build and maintain strong relationships across the organization from marketing and revenue operations to sales, customer success and product.
 

REQUIREMENTS

  • 5-6 years creating and executing marketing campaigns and initiatives that drive pipeline and revenue growth for B2B organizations. 
  • ​​Experience leveraging marketing automation software to execute a variety of standalone tactics and integrated campaigns, with successful tracking and measurement. (Hubspot experience required; Salesforce experience preferred)
  • Excellent communication skills both written and verbal and 3-5 years creating marketing content for a B2B buying experience. 
  • Strong commitment to a customer-first strategy and understanding their needs to drive engaging marketing campaigns.
  • Strong project management & communication skills
  • Must be a proactive, highly organized, self-starter who thrives on problem-solving.

Powered by JazzHR

1GEI4jgquD

  • Senior Manager, SEO and Content Strategy

    3 months ago

    Minneapolis, United States Horizontal Digital Full time

    At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we...

  • Digital Content Specialist

    1 day ago

    Minneapolis, Minnesota, United States INSPYR Solutions Full time

    About the OpportunityWe are seeking a skilled Content Design Consultant to join our innovative team and deliver high-quality work for our business partners.The position is for a contract role to support the Design team on the redesign of an existing payments product.The purpose of the work is to redesign the existing experience around new technology and a...

  • digital content strategist

    3 months ago

    Minneapolis, Minnesota, United States American Academy of Neurology Full time

    DIGITAL CONTENT STRATEGIST What you'll do.As a Digital Content Strategist at the AAN, you're not just planning and implementing content strategies-you're crafting experiences that captivate and inspire across our digital channels. You'll spearhead innovative digital initiatives, ensuring every interaction delights our audience and aligns seamlessly with the...

  • Graphic Design and Digital Content Coordinator

    2 weeks ago

    Minneapolis, United States Dunwoody College of Technology Full time

    Job Details Level EntryJob Location Dunwoody College of Technology - Minneapolis, MNPosition Type StaffEducation Level Associate's Salary Range $23.50 - $25.50 HourlyTravel Percentage NoneJob Shift DayJob Category Marketing Description POSITION OVERVIEW The Graphic Design and Digital Content Coordinator supports several functions within the...

  • UX Content Manager

    1 month ago

    Minneapolis, United States Randstad USA Full time

    Randstad is looking for an experienced UX Content manager to support the Consumer Content team with a Financial client who produces award-winning content across a number of channels (for use by their advisors in their local marketing efforts and also as part of corporate marketing strategies).You will be responsible for providing strategic recommendations...

  • UX Content Manager

    1 month ago

    Minneapolis, United States Randstad USA Full time

    Randstad is looking for an experienced UX Content manager to support the Consumer Content team with a Financial client who produces award-winning content across a number of channels (for use by their advisors in their local marketing efforts and also as part of corporate marketing strategies).You will be responsible for providing strategic recommendations...

  • Digital Experience Manager

    1 day ago

    Minneapolis, Minnesota, United States National Marrow Donor Program Full time

    About the RoleWe are seeking a highly skilled Senior Web Producer to join our team at the National Marrow Donor Program. As a key member of our digital team, you will be responsible for collaborating with cross-functional teams to develop and execute our digital and web strategies.Key ResponsibilitiesImplement webpage builds, component configuration, digital...

  • Content Writer

    1 month ago

    Minneapolis, United States Gemini: Advanced Marketing Solutions Full time

    Job DescriptionJob DescriptionSalary: POSITION: Freelance Content Writer  - 10+ hours per weekAbout UsGemini Advanced Marketing Solutions is a digital marketing agency located in the Minneapolis metro area. We’ve been in business for nearly 30 years and have a diverse and flourishing client roster to show for it! Despite our experience and expertise,...

  • Content Writer

    4 weeks ago

    Minneapolis, United States Gemini: Advanced Marketing Solutions Full time

    Job DescriptionJob DescriptionSalary: POSITION: Freelance Content Writer  - 10+ hours per weekAbout UsGemini Advanced Marketing Solutions is a digital marketing agency located in the Minneapolis metro area. We’ve been in business for nearly 30 years and have a diverse and flourishing client roster to show for it! Despite our experience and expertise,...

  • Food Content Editor

    2 months ago

    Minneapolis, Minnesota, United States General Mills, Inc Full time

    Job Description OverviewThe Editor is responsible for the bringing our content strategy to life by translating the strategy into real-life content ideas, series, features, editorial pieces and more. This includes the concepting, development, editing and production/publication support for of a variety of digital media content, including website articles,...

  • Digital Marketing Specialist

    4 days ago

    Minneapolis, Minnesota, United States Living WordMaranatha Christian Academy Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team at Living Word/Maranatha Christian Academy. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance our brand presence and engagement across various platforms.Key...

  • Digital Copywriter

    1 day ago

    Minneapolis, Minnesota, United States Jack Link's Protein Snacks Full time

    Job SummaryWe are seeking a highly skilled and creative Digital Copywriter to join our Marketing Creative Services team at Jack Link's Protein Snacks. As a key member of our team, you will be responsible for developing and executing innovative digital content that drives engagement and growth across our brands.Key ResponsibilitiesConceptualize and create...

  • Digital Media Specialist

    2 weeks ago

    Minneapolis, United States Three Point Solutions Full time

    Job DescriptionJob DescriptionJob Title: Digital Media Specialist/Assoc Digital/Social Spec Client: Medical Device Manufacturing Company Duration: 12 Months Location: Minneapolis, MN 55432Shift: Monday Friday, 8:00 a.m.-5:00 p.m. CSTJob Role: Associate Digital Marketing SpecialistWe are seeking a detail-oriented Associate Digital Marketing Specialist to...

  • Social Media Content Creator

    1 day ago

    Minneapolis, Minnesota, United States Jack Link's Protein Snacks Full time

    Job SummaryWe are seeking a highly skilled and creative Digital Copywriter to join our Marketing Creative Services team at Jack Link's Protein Snacks. As a key member of our team, you will be responsible for developing and executing innovative digital content that drives engagement and growth across our brands.Key ResponsibilitiesConceptualize and create...

  • Digital Marketing

    6 days ago

    Minneapolis, United States Living WordMaranatha Christian Academy Full time

    Job DescriptionJob DescriptionSalary: $50,000+SummaryMaranatha Christian Academy (MCA) is a private school serving Grades Pre-kindergarten through 12 in Brooklyn Park, MN. We are an influential school of collaborators, innovators, and explorers grounded in Christian faith empowering co-creators of tomorrow.  MCA has an opening for a dynamic and versatile...

  • Digital Solutions Specialist

    1 week ago

    Minneapolis, United States RBC Full time

    Job Summary Job Description What is the opportunity? Embrace RBC Wealth Management's core values and inclusive culture as an integral part of our Marketing team. The Digital Solutions Specialist is responsible for content publishing, maintenance and support of the RBC Wealth Management Financial Advisor Websites, social media for Business and corporate...

  • Digital Solutions Specialist

    3 days ago

    Minneapolis, United States RBC Full time

    Job Summary Job Description What is the opportunity? Embrace RBC Wealth Management's core values and inclusive culture as an integral part of our Marketing team. The Digital Solutions Specialist is responsible for content publishing, maintenance and support of the RBC Wealth Management Financial Advisor Websites, social media for Business and corporate...

  • Senior Director of Content Marketing

    1 week ago

    Minneapolis, United States Ingredient Full time

    We are seeking a Senior Director of Content Marketing. At Ingredient, this is a high-level position responsible for developing and overseeing content marketing strategies to drive our valued clients' brand awareness, engagement, lead generation, and customer retention. This person plays a critical role in shaping a brand's identity and digital presence,...

  • Digital Catalog

    3 weeks ago

    Minneapolis, United States Dakota Supply Group Full time

    Job DescriptionJob DescriptionDakota Supply Group (DSG) is seeking a Digital Catalog & Search Analyst to join our eCommerce team in Plymouth, MN*. As a Digital Catalog & Search Analyst, you will support the growth, productivity, and customer experience on dsgsupply.com and the Mobile App. This position is responsible for the products within the website...

  • Digital Catalog

    1 week ago

    Minneapolis, United States DSG Full time

    Dakota Supply Group (DSG) is seeking a Digital Catalog & Search Analyst to join our eCommerce team in Plymouth, MN*. As a Digital Catalog & Search Analyst, you will support the growth, productivity, and customer experience on dsgsupply.com and the Mobile App.This position is responsible for the products within the website catalog and the maintenance of the...