Food Content Editor

2 months ago

Minneapolis, Minnesota, United States General Mills, Inc Full time
Job Description

Overview

The Editor is responsible for the bringing our content strategy to life by translating the strategy into real-life content ideas, series, features, editorial pieces and more. This includes the concepting, development, editing and production/publication support for of a variety of digital media content, including website articles, recipes, blog posts, social media posts and videos. A core element of this role is to ensure the voice and tone of the brand is distinctive, authentic, and compelling.

Successful candidates will have a portfolio of content - ideally much of it in the food and recipe space - along with a strong understanding of consumer needs, motivations, and trends. If you are comfortable using data and insights to help guide content creation across multiple content formats, have excellent editorial instincts and a passion for food, this is a great opportunity to shape the future of one of the largest digital branded food properties.

This position is remote eligible, though the preferred location for this opportunity is in Minneapolis, MN.

Key Accountabilities

  • Content Development and Editing:
    • Guide the development and creation of high-quality, engaging, and informative content that aligns with the brand's goals and target audience.
    • Leverage data and insights to create and manage the overarching editorial calendar to ensure there is always something fresh, new and interesting available to our consumers.
    • Partner with social media, email, SEO and commerce leads to develop content that will drive growth across channels.
    • Ideate, assign, write and edit original content daily covering food, cooking, food news, trends and more.
    • Recruit and oversee the network of vendors/contributors/freelancers who concept, create, and produce content to deliver on the content strategy and calendar.
    • Review, edit and refine content to ensure accuracy, clarity, and adherence to editorial standards - including voice and tone.
    • Collaborate with the publishing team to ensure content comes alive in a compelling and visually appealing manner across channels (.com, social, email, etc.)
  • Content Management:
    • Maintain a strong understanding of the brand's library of content and the relative performance and importance of different content pieces and types.
    • Ensure that content is organized, easy to find, and accessible to users, implementing effective content management activities to optimize user experience and engagement.
    • Monitor the brand's digital media channels, including websites, email and social media channels to ensure the content is coming to life as intended.
  • Analytics and Reporting:
    • Analyze website traffic, social media engagement and other performance metrics to measure the success and impact of content.
    • Monitor competitive brands and publishers taking appropriate actions to maintain a leadership position.
    • Share and utilize content performance insights to strengthen strategies, plans and future content development.

Qualifications and skills:

  • Bachelor's degree, preferably in Marketing, Communications, Journalism or Public Relations
  • 5+ years of editorial experience, including content creation for consumer brands/publications and the food/culinary space.
  • Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
  • Strong understanding of online engagement tactics and metrics
  • Curious, trend watcher (and maker)
  • Influential verbal and written communicator with strong attention to detail and accuracy
  • Skilled project and process manager
  • Experience working with and managing content creators and managing a budget.

Preferred experience:

  • Professional culinary background and/or recipe testing and development
  • Analyzing web metrics and data, using tools like Google Analytics and Looker
  • Concepts, writing, editing and executing major features, content series and editorial packages
  • Keyword research and search-engine optimization, using tools like SEMrush and Google Trends
  • Food blogging or on-screen video
  • Production oversight of food photography and food styling
  • Enterprise content management systems

Salary Range

The salary range for this position is $ $ / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.



General Mills is an Equal Employment Opportunity Employer. Women, minorities, veterans and individuals with disabilities are encouraged to apply to any General Mills employment opportunities.

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