Graphic Design and Digital Content Coordinator

3 weeks ago

Minneapolis, United States Dunwoody College of Technology Full time
Job Details Level EntryJob Location Dunwoody College of Technology - Minneapolis, MNPosition Type StaffEducation Level Associate's&nbspSalary Range $23.50 - $25.50 HourlyTravel Percentage NoneJob Shift DayJob Category Marketing Description

POSITION OVERVIEW

The Graphic Design and Digital Content Coordinator supports several functions within the Marketing and Print Services departments. This position collaborates with departments and individuals to brainstorm, design, and create informative, engaging, and compelling, audience-appropriate marketing and communications content and collateral that supports the strategic goals of the College.

As an integral part of the Marketing Department, the primary role is to assist with the development, capture, creation, and production of content and collateral for the College's marketing and communication needs. This position will support several key areas in the Marketing department: graphic design, social media, photography, videography, and print production.

With a strong focus on multimedia and cross-platform storytelling, the Graphic Design and Digital Content Coordinator will be tasked with creating content that engages the audience effectively leading to inquiries, applications, enrollment, and an overall positive image of the College. Another key role is to serve the school's print and design needs by working closely with other departments to ensure all digital and print pieces integrate the College's brand position, style guidelines, voice, and key messaging. This role will also work with the Print Services Supervisor on print production pieces.

POSITION RESPONSIBILITIES/FUNCTIONS

Graphic Design & Production

  • Assist Print Services Supervisor with production of print materials
  • Assist Sr. Graphic Designer with design projects
  • Manage print/digital projects from design through publication/production, such as invitations, forms, and brochures
  • Work with other Departments to ensure the College's design standards are implemented across platforms and mediums
  • Help design and produce College Marketing and Admissions collateral

Photography & Video

  • Capture short-form video content for social media platforms
  • Take and edit photos that can be used in a variety of mediums and platforms

Social Media Content Creation

  • Assist with writing and posting social media content

Creative/Storytelling

  • Strategize the telling and delivery of stories with a focus on adapting content for specific channels, platforms, and audiences
  • Communicate our school's position and brand through online, digital, print, and social outlets
  • Brainstorm ideas and independently manage projects, including interviewing subjects, writing copy, collecting images/video, and producing/editing print pieces
  • Find ways to convey the emotional impact of technical education and the graduates and donors who make a difference in people's lives
  • Develop a variety of communication materials that build positive relationships with prospective students, current students, parents, donors, alumni, and other college stakeholders

Project Management

  • Assist with writing and posting social media content
  • Coordinates workflow, tracking, and archiving of projects via the College's Project Management System
  • Prioritizes projects to meet strategic objectives and deadlines, communicating with internal customers on progress throughout the process.
  • Works with internal customers to define communications goals/needs, and develops project plans to reach those goals/fill those needs
  • Tracks projects from request through completion, including coordinating with the Print Services Supervisor on production needs and timelines.

Collaboration

  • Participates in environmental scanning of higher education marketing and communications efforts and materials to identify trends and creative approaches
  • Assists in planning for, and provides support at, major campus events, including Commencement
  • Other duties as assigned

CORE COMPETENCIES

  • Strategic Skills:Has the functional and technical knowledge and skills to do the job at a high level. Makes good decisions. Provides sound advice and problem solution. Provides honest and in-depth analysis on problems and issues.
  • Operating Skills:Makes decisions in a timely manner. Accepts responsibility for tasks and meets objectives and measures. Documents process, progress, and results. Is committed to continuous improvement. Works toward the most efficient and effective work processes.
  • Courage: Has difficult conversations as necessary. Faces up to people problems on any person or situations quickly and directly.
  • Energy and Drive:Is action oriented and full of energy for challenging tasks/issues. Is constantly and consistently one of the top performers. Steadfastly pushes self and others for results.
  • Organizational Positioning Skills:Can maneuver through complex situations effectively and quietly. Is sensitive to how people and organizations function. Anticipates where the land mines are and plans their approach accordingly.
  • Personal/Interpersonal Skills:Relates well to all kinds of people. Builds constructive and effective relationships. Is dedicated to meeting the expectations and requirements of internal and external customers. Supports equal and fair treatment and opportunity for all. Adheres to Dunwoody's core values. Is widely trusted - Keeps confidences and admits mistakes. Practices attentive and active listening. Is personally committed to and actively works to continuously improve him/herself
Qualifications
  • Associate's degree in marketing, communications, graphic design or related field.
  • Demonstrated knowledge and experience in marketing communication and/or related volunteer or internship experiences.
  • Strong writing and proofreading skills required, including the ability to write to different audiences and for different platforms.
  • Proficiency with Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop.
  • Experience with photography or videography
  • Familiarity with key social media platforms (i.e. Facebook, Twitter, Threads, YouTube).

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