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Marketing Assistant, Digital Strategy

3 months ago

New York, United States Harry N Abrams Inc Full time
Job DescriptionJob Description

About us

Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse Édition, Èditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, Milky Way Picture Books, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.

Summary:

Abrams seeks an enthusiastic, social media-savvy, creative individual with superior organizational skills, keen attention to detail, and a strong interest in Digital Marketing to join our collaborative, fun and fast-paced Digital Strategy & Consumer Engagement team

The Digital Strategy & Consumer Engagement team is dedicated to setting digital, social media, and brand/licensor strategies across the Adult and Children’s lists at Abrams and also oversees Amazon, D2C, and ecommerce efforts with an eye that’s laser-focused on finding book consumers.

The Marketing Assistant, Digital Strategy & Consumer Engagement will contribute to consumer-facing event and title-specific projects spanning all Abrams imprints, help grow our presence across all major social media platforms, maximizing engagement to further drive conversion, and will support the Digital Strategy & Consumer Engagement team in an administrative capacity.

This is an exciting and unique opportunity to gain experience in the field of Digital Marketing across both Adult and Children’s publishing, learn the strategy behind building an innovative sales-driving campaign based in performance marketing tactics, work with bestselling authors, contribute creatively to promotions, and play an important role in managing the essential day-to-day functions of our department.

This position reports to the Marketing Manager, Events & Consumer Engagement.

Key Responsibilities:

  • Provide administrative and creative support for marketing campaigns and initiatives across the Digital Strategy & Consumer Engagement team with a main focus on paid and organic social media and consumer facing events
  • Working closely with the Marketing Manager, Events & Consumer Engagement, contribute to the overall organic social media strategy, including copywriting and content creation for @abramsbooks, @abramskids, and @piquebeyond social media platforms
  • Oversee social media community management, while keeping abreast of industry trends
  • Develop strategy for seasonal and title-specific digital assets, acting as the department liaison with outside vendors and managing approvals including with key licensors like Disney, Marvel, Paramount, and Netflix
  • Support the planning and execution of Abrams presence at major consumer festivals, including Comic-Cons, YALLFest, and YALLWest
  • Organize campaign tracking and analytics to evaluate ROI on key performance marketing initiatives
  • Maintain budget grids; manage invoice tracking and payments, AMEX coding and general updates and deadlines across the team
  • Execute core departmental tasks, including updating marketing plans and other seasonal tracking documents, and processing book orders and mailings

Qualifications

  • Bachelor’s Degree
  • Internship experience in digital marketing, preferably within the publishing industry, a plus
  • A passion for reading and the importance of connecting consumers with books
  • Excellent written and verbal communicator
  • Detail-oriented project manager with strong time management skills
  • Able to balance multiple projects, and is comfortable shifting course and asking for help when needed
  • Able to thrive in a fast-paced, deadline driven environment
  • Open-minded, innovative, proactive self-starter who can work well independently yet flourishes in a collaborative environment
  • Easily builds and maintains relationships with both internal and external stakeholders and at different management levels
  • Comprehensive knowledge of social media platforms, including Instagram, Facebook, X, YouTube, and TikTok
  • Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel
  • Knowledge of Google Analytics, email marketing platforms (such as Mailchimp), Adobe Creative Suite and Canva, a plus

This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule.

Benefits:

  • Competitive salary
  • Health insurance
  • Retirement savings plan
  • Paid time off
  • Professional development opportunities

This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule.