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Influencers, Affiliates and Brand PR Manager
2 months ago
Job Description
Abercrombie and Fitch is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Abercrombie brands (Abercrombie & Fitch, YPB and abercrombie kids) brand communications and affiliate & creator marketing work. Connecting the Abercrombie brands with our customers in an authentic and brand-right way has been a key to the brand’s success. Leveraging the human side of authentic connection in our creator marketing and earned PR is a critical component of the brand’s path forward.
This Manager role is responsible for incubating, developing and engaging an ecosystem of humans to serve as storytellers to communicate about Abercrombie brands’ key campaigns, brand moments, products, cause and purpose initiatives, and more. Successful candidates in this role will drive revenue, achieve vast reach and scale, inspire conversations in social feeds and earned press. Brand advocacy is a corporate pillar that is integrated into the success and future of all of the Abercrombie brands, delivering on a 9-digit Revenue target, thousands of advocates and billions in reach.
What Will You Be Doing?
- Assist in the seasonal brand experience planning process as a subject matter expert, defining affiliate, creator and comms plans for the team to execute
- Oversee influencer marketing campaigns, from strategy development to execution and performance analysis, some managed internally and some supported with external agencies
- Oversee affiliate marketing programs, fostering relationships with partners to drive brand visibility and meaningful sales and business outcomes, with both individuals, platforms, and editorial affiliates
- Support brand public relations initiatives, including media relations, press releases, and crisis management; develop and maintain media relationships as it pertains to brand press and media that matter
- Heavily coordinate with social channels to ensure alignment for engagement and posting strategies
- Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and properties
- Collaborate intimately with legal, tax, finance, and corporate communications to adhere to brand and company standards and policies
- Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
- Understand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies
- Manage a team of 5-6 associates with a high-level of oversight, drive, and transparency
- Responsible for tracking and managing budgets
- Compile data for seasonal hindsight presentations
- Works regularly with external agencies to build and drive industry-leading programs
- Put the customer at the center of everything we do - Partner with Customer Insights team to shape research (brand health, target consumer, etc.) and identify key insights and drive their integration into campaigns
What Do You Need To Bring?
- Bachelor’s Degree or related experience
- Highly motivated and collaborative with a willingness to learn
- 7-9 years of marketing experience with a brand or agency, emphasis on brand communications and/or influencer/creator marketing
- Understanding of the Millennial and kids customers
- Experience in driving millions in revenue
- Has experience building and motivating a team
- Outstanding communication and presentation skills
- Detail oriented and organized
- Strategic, analytic and structured thinking ability
Our Company
Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.
Our Values
We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Our Brand
Would you jump at the chance to be part of reinventing one of the world’s most recognizable brands? At A&F, we’re on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories. We approach the work week with a long weekend mindset: free from stress and with time well spent, we can realize our full potential.
What You'll Get
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive Bonus Program
- Paid Time Off and Work From Anywhere Flexibility
- Paid Volunteer Day per Year, allowing you to give back to your community
- Merchandise Discount
- Medical, Dental and Vision Insurance Available
- Life and Disability Insurance
- Associate Assistance Program
- Paid Parental and Adoption Leave
- Access to Carrot to support your unique parenthood journey
- Access to Headspace dedicated to creating healthier, happier lives from the inside out
- 401(K) Savings Plan with Company Match
- Opportunities for Career Advancement, we believe in promoting from within
- A Global Team of People Who'll Celebrate you for Being YOU
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
