Marketing Automation/CRM Manager
2 weeks ago
Marketing Automation/CRM Manager
Boston, MA; Newburyport, MA
Hybrid: In office Mon-Thurs
As a Marketing Operations Manager, you will lead our marketing operations practice and will be expected to be a specialist in both Marketing Automation and Sales Enablement & Automation. You will be responsible for optimizing and managing our clients’ marketing and sales automation platforms to drive lead generation, customer engagement, and overall revenue growth. You will play a pivotal role in developing and executing marketing campaigns, nurturing leads, automating sales processes, and analyzing data to continually improve our marketing and sales strategies. We're seeking a highly-skilled and experienced professional who can take our automation efforts to the next level.
Key Responsibilities
Marketing and Sales Automation Management:
Lead the development, implementation, and management of all marketing and sales automation campaigns using platforms like HubSpot, Pardot, Salesforce (High Velocity, Pardot), and Marketo
Create and optimize automated workflows and sales cadences to drive lead generation, lead nurturing, and customer engagement.
Ensure email marketing campaigns are effectively executed, including list segmentation, content creation, and A/B testing.
Automate sales processes to enhance lead qualification, lead scoring, and lead handoff to the sales team.
Monitor and maintain data hygiene and database/CRM health to ensure accurate targeting and reporting.
Ability to sell marketing automation services, including pitching services, developing strategies for RFPs and closing new business wins
Demonstrated ability to evaluate marketing funnels holistically, recommend lead flow setups and optimize marketing strategies for B2B and B2C
Campaign Development and Execution:
Collaborate with cross-functional teams to develop effective marketing and sales campaigns that align with business goals.
Build and deploy email marketing campaigns, including writing and editing email copy, designing templates, and scheduling campaigns.
- Implement multi-channel marketing and sales automation strategies, integrating email, social media, and other digital marketing channels.
Regularly analyze campaign performance, generate reports, and provide insights to optimize marketing and sales efforts.
Utilize data to track key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
- A/B test campaigns and workflows to optimize conversion rates, engagement, and sales effectiveness.
Marketing and Sales Technology Evaluation:
Stay up-to-date with marketing and sales automation trends, tools, and best practices.
- Evaluate and recommend new marketing and sales automation technologies or integrations to enhance campaign and sales effectiveness.
Team Collaboration:
Work closely with the internal account teams and client sales teams to ensure seamless execution of campaigns and alignment with marketing and sales objectives.
Provide guidance and mentorship to junior members of the marketing and sales automation team, fostering skill development and growth.
Manage and foster junior team members’ growth
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience (5+ years) in marketing operations, marketing automation and sales automation, including hands-on experience with all or most platforms listed above
Proficiency in email marketing, lead nurturing, sales automation and enablement, and campaign execution.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Exceptional communication and writing skills.
Experience with HTML/CSS and email marketing best practices.
Adept at A/B testing and optimizing campaign and sales performance.
Knowledge of CRM systems and integration with marketing and sales automation platforms.
Detail-oriented, with excellent project management skills.
Certifications in marketing automation and sales automation platforms (e.g., HubSpot, Marketo, Salesforce) are a plus.
Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:
Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
Competitive salaries, and lots of room for long-term growth and development
Top notch health, dental, and vision plans
Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
Paid volunteer time through our Helping Hands program.
Matter Wellness program, featuring extracurricular activities and interoffice competitions
Employee referral program (get a $$ bonus for each referral we hire)
Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
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