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Director of Brand Marketing
3 months ago
Title : Director, Brand Marketing
Location : New York City, NYIn this role, you will
- Own our B2B brand strategy to build awareness (for merchants as a neighborhood loyalty program and for properties as a resident loyalty program)
- Leverage our events, content, and operations teams to develop and execute on campaigns to further narrative
- Develop tools for tracking the success of our brand initiatives, and lead efforts to iterate once we figure out what works
- Determine how to best engage our partners including branded swag, events, incentive programs, and more
- Be a critical player in creating impactful brand moments surrounding Rent Day for our partners
- Work with our growth marketing team to develop an efficient ads strategy targeting our partners and prospective partners
- Work closely with content & influencer teams when necessary to create B2B focused content
In terms of qualifications, we're seeking:
- A Bachelor's degree is required.
- You have 5-7+ years of experience in marketing strategy, preferably with hands-on experience building and growing B2B brands
- A strong understanding of brand strategy and creative campaigns
- You have an ownership mentality with a bias for action & thrive in a fast-paced environment.
- You're a collaborator and strong cross-functional team player with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership.
- Excellent organizational and project management skills.
Benefits:
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We've got you and your family covered from day one.
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we're here to help you get there.
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don't think getting there should be so expensive.
- UNLIMITED PTO - Because we believe that working hard shouldn't mean always working. Take time for you as often as you need it.
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.
