Senior Paid Media Strategist

1 month ago

Murphy, United States Homefront Brands Full time
Job DescriptionJob Description

Company: HomeFront Brands
Job Title: Senior Paid Media Strategist
Work Location: Huntersville, NC

Job Overview:

As the Senior Paid Media Strategist, your primary focus will be on leading partner media agencies in building and optimizing digital media campaigns for both individual franchisee locations and brand campaigns to achieve specific performance objectives, such as generating leads, building brand awareness and/or driving website traffic. You will need to be proficient at analyzing and reporting on data, identifying trends and making data-driven recommendations to improve campaign performance and ROI.

Key Responsibilities:

Campaign Strategy and Planning:

  • Lead partner media agencies in development and execution of paid media strategies and plans that are aligned with overall franchisee and corporate marketing objectives and target audiences.
  • Collaborate with cross-functional teams to understand business goals and incorporate them into paid media plans.
  • Day-to-day management of relationships with partner media agencies.

Data Analysis & Campaign Optimization

  • Collect, organize and analyze media campaign performance data sets from various partner agencies.
  • Identify and report on patterns, trends and insights to inform and refine campaign optimization strategies.
  • Develop and implement optimization strategies to improve the effectiveness of media campaigns, through efforts such as adjusting targeting parameters, refining ad creative, reallocating budget allocations to high-performing channels and/or audience segments, etc.
  • Work with creative teams to develop compelling ad creatives and copy that align with optimization strategies.
  • Conduct A/B testing to optimize ad elements for improved performance.
  • Collaborate with Homefront Brands’ internal Analytics team to ensure proper attribution in CRM systems.

Performance Reporting

  • Provide regular reports designed to communicate key performance metrics, such as number of leads generated, conversion rates, cost per leads (CPL), return on ad spend (ROAS), and other relevant KPIs.

Media budget management

  • Set and manage monthly media spending and budget allocations for individual franchisees and corporate entities.
  • Monitor spending patterns, identify opportunities for cost savings or efficiency gains, and make recommendations for budget allocation based on performance data and ROI objectives.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 6+ years of experience in Paid Media and/or Performance Marketing
  • Proven experience in managing paid media campaigns, with a strong track record of achieving campaign objectives through data-driven optimization efforts.
  • Experience working on multiple brands, franchise brands preferred.
  • In-depth knowledge of digital advertising platforms, including Google Ads, Meta, LinkedIn Ads, and others.
  • Analytical mindset with proficiency in data analysis and reporting tools.
  • Strong communication skills and the ability to collaborate with cross-functional teams.
  • Certification in relevant advertising platforms is a plus.
Benefits:
  • Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.
  • Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.
  • Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.
  • Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.
  • Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.
  • Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance.
  • Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.
  • Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments.

Powered by JazzHR

kyyhX7WNef

  • Senior VP of Finance

    3 weeks ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionJob Title: Senior VP of FinanceReports To: CFOWork Location: Huntersville, NCEmployment Status: Full-Time, Non-ExemptPosition Overview: The Senior Vice President of Finance will be a crucial member of the executive leadership team, responsible for overseeing all financial operations within the company. This role involves...

  • Digital Marketing Analyst

    1 month ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionCompany: HomeFront BrandsJob Title: Digital Marketing AnalystWork Location: Huntersville, NCJob Overview:As the Digital Marketing Analyst, your primary focus will be on leading partner media agencies in building and optimizing digital media campaigns for both individual franchisee locations and brand campaigns to achieve...

  • Dishwasher

    4 weeks ago

    Murphy, United States Sagora Senior Living Full time

    Do you have a passion for helping people and want to make a true impact in your next career move? If so, we have a position for you! Dishwashers are responsible for washing dishes and cleaning the kitchen to ensure our residents are receiving the highest quality of service at every single meal. Join our team at one of our senior living communities offering...

  • Senior Drain Technician

    1 month ago

    Murphy, United States Zoom Drain of Lake Norman Full time

    Job DescriptionJob DescriptionThis location will serve Lake Norman and the surrounding areas!At Zoom Drain, we take great care in cultivating the careers of our employees. We offer advanced training and room for growth because we recognize that career advancement is a large part of job satisfaction.As a Senior Drain Technician, you would play a critical role...

  • Brand Marketing Manager

    4 weeks ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionCompany: Homefront Brands Job Title: Brand Marketing Manager Work Location: On-site / Hybrid / Remote - Huntersville, NC. Direct Report: VP of MarketingAbout Us: Based in Huntersville, NC, Homefront Brands is the latest platform for franchised property services businesses in North America. We have 5 brands (and growing)...

  • Brand Marketing Manager

    1 month ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionCompany: Homefront Brands Job Title: Brand Marketing Manager Work Location: On-site / Hybrid / Remote - Huntersville, NC. Direct Report: VP of MarketingAbout Us: Based in Huntersville, NC, Homefront Brands is the latest platform for franchised property services businesses in North America. We have 5 brands (and growing)...

  • Brand Marketing Manager

    2 weeks ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionCompany: Homefront Brands Job Title: Brand Marketing Manager Work Location: On-site / Hybrid / Remote - Huntersville, NC. Direct Report: VP of MarketingAbout Us: Based in Huntersville, NC, Homefront Brands is the latest platform for franchised property services businesses in North America. We have 5 brands (and growing)...

  • General Manager

    1 month ago

    Murphy, United States Restore Hyper Wellness Full time

    Benefits: * Bonus based on performance * Competitive salary * Employee discounts * Free uniforms * Training & development * Paid time off * Wellness resources Benefits/Perks * A competitive salary plus bonuses * Flexible Schedules * Casual Dress-code * Fun, wellness-focused work environment Company Overview Restore Hyper Wellness is the leading provider...

  • Brand Marketing Director

    1 month ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionCompany: HomeFront BrandsJob Title: Brand Marketing DirectorWork Location: Huntersville, NCJob Summary: The Brand Marketing Director is responsible for developing and executing brand strategies to enhance brand awareness, reputation, and customer acquisition. This role involves leading brand strategy, managing brand...

  • Brand Marketing Director

    3 weeks ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionCompany: HomeFront BrandsJob Title: Brand Marketing DirectorWork Location: Huntersville, NCJob Summary: The Brand Marketing Director is responsible for developing and executing brand strategies to enhance brand awareness, reputation, and customer acquisition. This role involves leading brand strategy, managing brand...

  • Brand Marketing Director

    2 weeks ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionCompany: HomeFront BrandsJob Title: Brand Marketing DirectorWork Location: Huntersville, NCJob Summary: The Brand Marketing Director is responsible for developing and executing brand strategies to enhance brand awareness, reputation, and customer acquisition. This role involves leading brand strategy, managing brand...

  • Digital Marketing Manager

    1 month ago

    Murphy, United States beem®️ Light Sauna Full time

    Job DescriptionJob DescriptionJob Title: Digital Marketing Manager - Franchise DevelopmentLocation: Huntersville, NCFLSA Classification/Status: Full-Time, Non-Exempt Reporting to: Reporting directly to the VP of Franchise DevelopmentCompany OverviewHeadquartered in Huntersville, NC, beem® Light Sauna is the destination for holistic science-backed light...

  • Housekeeping

    1 month ago

    Murphy, United States Cadence Huntersville Full time

    Job DescriptionJob DescriptionPeople taking care of people, that's who we are and what we do at Cogir Senior Living!What to expect...Cogir Senior Living (formerly Cadence Living) is hiring friendly, diligent, and energetic Housekeepers to join the growing team in our beautiful retirement community Cadence Huntersville.Our housekeepers follow specific...

  • Business Development Director

    1 month ago

    Murphy, United States Structural Integrity Associates, Inc. Full time

    Job DescriptionJob DescriptionStructural Integrity Associates, Inc. (SIA) is looking for a highly motivated individual to serve as a Director of Business Development for our Energy Services (ESG) business unit.SIA’s Energy Services Group provides engineering consulting services, inspection services, metallurgical failure analysis, and online monitoring...

  • Medication Aide

    4 weeks ago

    Murphy, United States Cadence Huntersville Full time

    Job DescriptionJob DescriptionPeople taking care of people, that's who we are and what we do at Cogir Senior Living!What to expect...Cogir Senior Living (formerly Cadence Living) is hiring caring, empathetic, and diligent Medication Care Partners (Certified Med Techs) to join the team in our beautiful retirement community Cadence Huntersville.Our...

  • Brand President

    3 weeks ago

    Murphy, United States Homefront Brands Full time

    Job Description Job Description Job Title: Brand President Reports To: COO Work Location: Huntersville, NC Employment Status: Full-Time, Non-Exempt Job Overview: As a Brand President of HomeFront Brands, you will be entrusted with the overall strategic direction, growth, and profitability of a franchise brand. You will be responsible for steering the brand...

  • Caregiver (Care Partner) - Assisted Living

    4 weeks ago

    Murphy, United States Cadence Huntersville Full time

    Job DescriptionJob DescriptionPeople taking care of people, that's who we are and what we do at Cadence Living!What can you expect?Cadence Living is hiring compassionate and energetic Caregivers (Resident Care Partner/PCA/CNA) in our vibrant community Cadence Huntersville Assisted Living & Memory Care. Our Care Partners provide direct care to our senior...

  • Brand President

    3 weeks ago

    Murphy, United States Homefront Brands Full time

    Job DescriptionJob DescriptionJob Title: Brand PresidentReports To: COOWork Location: Huntersville, NCEmployment Status: Full-Time, Non-ExemptJob Overview: As a Brand President of HomeFront Brands, you will be entrusted with the overall strategic direction, growth, and profitability of a franchise brand. You will be responsible for steering the brand towards...

  • Cyber Security Account Representative

    1 month ago

    Murphy, United States JSCM Group Full time

    Job DescriptionJob DescriptionSalary: Looking to get into sales in Cybersecurity? JSCM Group is the premier, high-touch Cyber Security testing, management, training and incident response company in the US.  Looking to move from boring corporate employment to an exciting career in a growth industry? We are your next company!  We have had a number of...

  • Manager - Marketing Activation (Murphy USA)

    3 weeks ago

    Murphy, United States Murphy USA Full time

    The Manager, Marketing Activation – Murphy USA will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will exercise an omnichannel toolkit to drive Brand objectives: Advertising, Content, Grassroots / Event, Partnership, Signage, Social, and overall Omnichannel Experience. The Manager,...