Brand President

Job DescriptionJob DescriptionJob Title: Brand President
Reports To: COO
Work Location: Huntersville, NC
Employment Status: Full-Time, Non-Exempt

Job Overview: As a Brand President of HomeFront Brands, you will be entrusted with the overall strategic direction, growth, and profitability of a franchise brand. You will be responsible for steering the brand towards its goals, ensuring consistent delivery of our products/services, and maintaining the integrity of the brand across all franchise locations. This role demands a visionary leader who can inspire teams, foster innovation, and drive results.

Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive brand strategy aligned with the company's overall objectives. Identify market trends, consumer insights, and competitive landscape to drive growth opportunities.
• Franchise Development: Support franchise expansion efforts, including site selection, franchisee recruitment, and onboarding. Collaborate with franchisees to ensure adherence to brand standards and facilitate their success.
• Brand Management: Safeguard the integrity of the brand by maintaining consistent brand messaging, visual identity, and customer experience across all touchpoints. Implement brand guidelines and monitor compliance at franchise locations.
• Financial Performance: Drive revenue growth and profitability by optimizing operational efficiencies, pricing strategies, and marketing initiatives. Analyze financial performance metrics and implement corrective actions as needed.
• Marketing and Advertising: Support the development and execution of marketing campaigns, promotions, and advertising initiatives to increase brand awareness and drive customer acquisition. Utilize both traditional and digital channels effectively.
• Product/Service Innovation: Stay abreast of industry trends and consumer preferences to continuously improve our offerings. Collaborate with product development teams to innovate and differentiate our brand in the marketplace.
• Team Leadership: Build and nurture a high-performing team, providing clear direction, coaching, and development opportunities. Foster a culture of accountability, collaboration, and innovation within the brand team and across franchise locations.
• Relationship Management: Cultivate strong relationships with franchisees, suppliers, vendors, and other key stakeholders. Serve as the primary liaison between corporate headquarters and franchisees, addressing concerns and fostering mutual success.
• Compliance and Quality Assurance: Ensure compliance with all legal, regulatory, and contractual obligations. Implement quality assurance programs to maintain consistent service standards and customer satisfaction levels.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or related field preferred.
• Proven experience (at least 8-10 years) in brand management, franchise development, or a similar leadership role within the franchise industry.
• Strong understanding of franchise operations, including site selection, training, and support.
• Demonstrated success in developing and implementing strategic plans to drive business growth and profitability.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to inspire and motivate teams to achieve goals in a fast-paced environment.
• Strategic thinker with a results-oriented mindset and strong analytical capabilities.
• Proficiency in financial analysis, budgeting, and forecasting.
• Familiarity with marketing principles, including digital marketing strategies and social media platforms.
• Knowledge of relevant legal and regulatory requirements governing franchising.

Benefits:

• Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.
• Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.
• Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.
• Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.
• Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.
• Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance.
• Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.
• Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments.

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