Brand President

Job Description

Job Description

Job Title:

Brand President Reports To:

COO Work Location:

Huntersville, NC Employment Status:

Full-Time, Non-Exempt

Job Overview:

As a Brand President of HomeFront Brands, you will be entrusted with the overall strategic direction, growth, and profitability of a franchise brand. You will be responsible for steering the brand towards its goals, ensuring consistent delivery of our products/services, and maintaining the integrity of the brand across all franchise locations. This role demands a visionary leader who can inspire teams, foster innovation, and drive results.

Key Responsibilities:

Strategic Leadership: Develop and execute a comprehensive brand strategy aligned with the company's overall objectives. Identify market trends, consumer insights, and competitive landscape to drive growth opportunities. Franchise Development: Support franchise expansion efforts, including site selection, franchisee recruitment, and onboarding. Collaborate with franchisees to ensure adherence to brand standards and facilitate their success. Brand Management: Safeguard the integrity of the brand by maintaining consistent brand messaging, visual identity, and customer experience across all touchpoints. Implement brand guidelines and monitor compliance at franchise locations. Financial Performance: Drive revenue growth and profitability by optimizing operational efficiencies, pricing strategies, and marketing initiatives. Analyze financial performance metrics and implement corrective actions as needed. Marketing and Advertising: Support the development and execution of marketing campaigns, promotions, and advertising initiatives to increase brand awareness and drive customer acquisition. Utilize both traditional and digital channels effectively. Product/Service Innovation: Stay abreast of industry trends and consumer preferences to continuously improve our offerings. Collaborate with product development teams to innovate and differentiate our brand in the marketplace. Team Leadership: Build and nurture a high-performing team, providing clear direction, coaching, and development opportunities. Foster a culture of accountability, collaboration, and innovation within the brand team and across franchise locations. Relationship Management: Cultivate strong relationships with franchisees, suppliers, vendors, and other key stakeholders. Serve as the primary liaison between corporate headquarters and franchisees, addressing concerns and fostering mutual success. Compliance and Quality Assurance: Ensure compliance with all legal, regulatory, and contractual obligations. Implement quality assurance programs to maintain consistent service standards and customer satisfaction levels. Qualifications:

Bachelor's degree in Business Administration, Marketing, or related field preferred. Proven experience (at least 8-10 years) in brand management, franchise development, or a similar leadership role within the franchise industry. Strong understanding of franchise operations, including site selection, training, and support. Demonstrated success in developing and implementing strategic plans to drive business growth and profitability. Excellent communication, negotiation, and interpersonal skills. Ability to inspire and motivate teams to achieve goals in a fast-paced environment. Strategic thinker with a results-oriented mindset and strong analytical capabilities. Proficiency in financial analysis, budgeting, and forecasting. Familiarity with marketing principles, including digital marketing strategies and social media platforms. Knowledge of relevant legal and regulatory requirements governing franchising. Benefits:

Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%. Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members. Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health. Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package. Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees. Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance. Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge. Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments. Powered by JazzHR F18jBIYQwQ

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