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Lifecycle Marketing Manager
4 months ago
Who We Are:
We are a dynamic and innovative company dedicated to helping people see better. We are expanding our marketing team to elevate customer engagement, drive growth, and ensure retention through strategic marketing communications. Our team thrives on creativity, data-driven insights, and a dedication to delivering outstanding customer experiences. Our customers, and the brands we work with like Nike, Oakley and Ray-Ban, love SportRx because of our unparalleled pre -and post-purchase service. We take customer satisfaction so seriously that saying no to a customer requires a supervisor's approval.
What We Are Looking For:
We seek a Lifecycle Marketing Manager who will strategically plan, create, and execute marketing communications across multiple platforms, including email, SMS, and loyalty/retention programs. The ideal candidate will use first-party customer data to build segmented, personalized campaigns, develop workflows to manage the customer journey, and increase Customer Lifetime Value (CLV). The role combines content creation, data analysis, optimization, and adherence to best practices to achieve lifecycle marketing objectives.
What You Will Do:
- Develop engaging email and SMS campaigns to support customer loyalty and business objectives.
- Analyze and segment first-party consumer data to create personalized experiences.
- Own traffic, orders, and conversion goals for automation and SMS programs.
- Create and execute an A/B testing roadmap for email campaigns.
- Develop and manage the annual lifecycle communication marketing calendar.
- Oversee lifecycle workflows, including deadlines, series outlines, QA, and targeting setup.
- Collaborate with Digital Designer to design compelling email communications and write copy.
- Develop strategies to grow loyalty, referrals, and integrate them into communications.
- Build and maintain sales and promotion flows and popups.
- Monitor and analyze campaign performance and respond to marketing emails.
- Coordinate SMS communications with outside agencies and compose responses.
- Research email topics and trends, edit, and schedule email communications.
What We Offer:
- A Collaborative Environment: Work within a fast-paced, team-oriented setting.
- Professional Growth: Opportunities to develop your skills and advance your career.
- Competitive Compensation: Attractive salary and benefits package, employee discounts and much more
- Innovative Projects: Engage in exciting projects that make a real impact on our business.
Apply today to join our team as the next Lifecycle Marketing Manager and help us drive meaningful results and exceptional customer experiences
