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Digital Marketing Manager

3 months ago

Chicago, United States Collaborative for Academic Social and Emotional Learning Full time
Job DescriptionJob Description

THE POSITION SUMMARY

The Digital Marketing Manager is responsible for developing and executing marketing strategies across digital platforms to reach and engage thousands of communities worldwide. This role oversees cross-channel dissemination, ensuring coordinated and quality content on flagship social media platforms, websites, and email newsletters. Reporting to the Director of Marketing and Communications, the digital marketing manager plays an integral role on the Communications team and drives continuous improvement of CASEL’s digital presence and activities.

OPPORTUNITIES/EXPECTATIONS

The Digital Marketing Manager will:

  • Lead digital marketing strategies to achieve growth, engagement, and revenue targets:

    • Develop and execute comprehensive marketing plans to promote CASEL products, publications, professional services, conferences, webinars and other offerings.

    • Draft and design marketing materials and other promotional collateral.

    • Manage and optimize campaigns across various digital channels, including social media, email marketing, and paid advertising.

  • Social media management:

    • Oversee CASEL’s social media presence (Instagram, Twitter, Facebook, LinkedIn, YouTube), including content planning, creation, posting, and community engagement.

    • Monitor social media trends and adjust strategies to increase engagement and reach.

  • Website management:

    • Optimize CASEL’s website and microsites for search engines to increase organic traffic and improve search rankings.

    • Collaborate with internal teams to update content and reflect organizational priorities, voice, and tone.

  • Email marketing:

  • Manage and grow email/newsletter contact lists and execute strategies to increase open rates and minimize opt-outs.

  • Support content development and execution of email marketing campaigns.

  • Analytics and reporting:

  • Monitor and analyze digital marketing metrics to assess content performance and effectiveness.

  • Generate regular reports on key performance indicators and provide insights and recommendations for improvement.

  • Perform other related duties and participate in special projects as assigned.

QUALIFICATIONS AND EXPERIENCE

The background and educational experience required for this position are:

  • At least 3-5 years of work experience in communications, marketing, or related fields with demonstrated success at developing and executing effective digital marketing strategies.

  • Proficiency in Microsoft Office, Google workplace apps, and WordPress, and experienced with graphic design programs such as InDesign or Canva.

  • Adept at using social media (including Facebook, Instagram, X, LinkedIn, and YouTube) to build brand awareness and engagement.

  • Experience with email marketing services (such as Constant Contact) and social media scheduling tools is preferred.

  • Experience or interest in the education or youth development field is preferred.

PERSONAL CHARACTERISTICS AND COMPETENCIES

The personal characteristics and competencies required for this position are:

  • Collaborates: Works cooperatively with others across the organization to achieve shared objectives. Represents own interests while being fair to others and their areas. Partners with others to get work done. Credits others for their contributions and accomplishments. Gains trust and support of others.

  • Communicates Effectively: Is effective in a variety of communication settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and the message. Provides timely and helpful information to others across the organization. Encourages the open expression of diverse ideas and opinions.

  • Values Differences: Seeks to understand different perspectives and cultures. Contributes to a work climate where differences are valued and supported. Applies others’ diverse experiences, styles, backgrounds, and perspectives to get results. Is sensitive to cultural norms, expectations, and ways of communicating.

  • Stakeholder Focus: Gains insight into audience needs. Identifies opportunities that benefit diverse audiences. Builds and delivers solutions that meet stakeholder expectations. Establishes and maintains effective partner relationships.

  • Tech Savvy: Anticipates the impact of emerging technologies and makes adjustments. Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance. Rejects low-impact or fad technologies. Readily learns and adopts new technologies.