Global Digital Marketing Manager

7 days ago

Chicago, Illinois, United States CODAN USA Full time
About Us

Codan USA is a technology company that creates innovative metal detectors to help humanitarian organizations, miners, and historians. Our culture of innovation drives us to bring new technology to customers worldwide. We design and engineer our products in-house, focusing on creative design and detailed engineering.

Role Overview

The Global Digital Marketing Manager will oversee, develop, and manage digital campaigns to optimize product visibility and enhance ROI across search engines and online retail platforms. This role will drive organic growth in product visibility and sales across all global digital marketplaces.

Key Responsibilities
  • Develop and execute comprehensive global SEM strategies for search engines and Amazon Marketplace to drive traffic and sales.
  • Manage and optimize SEM global campaigns, including keyword research, ad creation, bid management, and performance analysis.
  • Manage and leverage SEM tools such as Google Ads, Bing Ads, and Amazon Advertising Console to maximize campaign effectiveness.
  • Work with Global Sales Teams and conduct market research to identify global opportunities and consumer behavior trends that impact digital marketing strategies.
  • Collaborate with Product and Global Sales Teams to align marketing strategies with consumer product objectives and retailer requirements.
Requirements
  • Proven experience in SEM management with a strong understanding of search engine algorithms and advertising platforms.
  • Previous experience in digital marketing for consumer products and online retail platforms.
  • Global experience with the ability to tailor strategies for diverse international markets.
  • Excellent analytical skills with the ability to interpret data and make informed decisions.
  • Strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
  • A curiosity and enthusiasm for technology and innovation in digital marketing.
What We Offer

Codan USA offers competitive compensation, benefits, opportunities for growth, and a supportive team environment. This role will be based at our Aurora Illinois facility and will require occasional local and overseas travel.

Benefits and Culture

Our culture is supportive and collaborative. We offer many staff benefits, including 2 weeks PTO, medical, dental, and vision insurance, and 401K. We are looking for someone with genuine passion and a can-do attitude for what they do.

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