Event Sales Manager

2 months ago

Dallas, United States Yardbird Dallas Full time
Job DescriptionJob Description

The Event Sales Manager is responsible for planning and executing all private dining and large party events. They are responsible for building business for the restaurant through direct and indirect sales initiatives, including promotion and marketing at the restaurant level. This role will be required to develop and maintain business relationships inside and outside of the restaurant. The position reports to the Vice President of Sales and also requires partnering with the General Manager and Executive Chef to ensure each event is executed within our brand culture and to the guests' expectations.

Must Haves:

  • Motivated self-starter
  • Demonstrate leadership that is modeled after our brand culture
  • Team player with a guest-centric attitude
  • Act as the face of the brand; Represent the restaurant at networking and industry events
  • Passion for hospitality and people
  • Confidence in selling techniques
  • Strong interpersonal, verbal and written communication skills
  • Time management and organizational skills
  • Strong attention to detail and ability to multitask
  • Goal-budget driven and experienced
  • Transportation
  • Bilingual is a plus
Role & Responsibilities:
Solicit, negotiate, and secure new group event business to meet or exceed sales goalsField incoming calls, web, and email inquiries within a 48-hour windowSend proposals, contracts, facilitate billing and food and beverage arrangementsResponsible for nurturing existing contacts and relationships to maximize revenue while also taking a proactive approach to finding new businessAbility to communicate effectively within all levels of the restaurantExcellent time management skills and ability to handle multiple events at one timeExceptional people skills, must be able to interact with a diverse array of clients and guestsAbility to build a steady client base and interact with the community to facility bookings, and be able to prospect accordinglyAbility to work independently as well as in team settingsHave an understanding of P&Ls and other restaurant financialsMust be available to work weekdays, weekends, holidays, as needed based on event schedulesPossession of food certifications as required by local, state, and federal lawResponsible for all on and off-site catered functions from organization to execution, including delegation and responsibilitiesHandle contracts, negotiations, deposits and final payment of events including account reconciliations after eventsManage business on the books successfully and work pipeline of inquiries, prospects, tentative, and definite bookingsCreate floorplans, custom menus, and general event outlines to present to clientsCoordinate and complete banquet event orders (BEOs) and update BEOs as neededCommunicate BEOs on a regular basis with FOH and HOH management teamsWork with management team to ensure proper scheduling of team members for eventsReview menu and wine/beverage selections with GM, Executive Chef, and Wine Sommelier/Bar Manager to ensure food and beverage are ordersFollow up with client during and after events including delivery of thank you notes as well as prompt follow up of negative client feedbackReview event sales budget with VP of Event Sales, along with monthly sales objectives to achieve sales goalsAct as a liaison between restaurant management team & corporate marketing team, and relay all promotions/holidays/specials to book of contacts (concierge, event planners, etc.)Assist with menu changes/printing when needed


Education/Experience

  • 2+ years of restaurant group sales experience or similar position in hospitality market required
  • Experience negotiating pricing within booking guidelines
  • Advanced knowledge of Microsoft products - proficiency with Microsoft Outlook, Excel and Microsoft Office Suite
  • Tripleseat booking software, Sevenrooms + OpenTable experience a plus

*base salary + commissions + benefits

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