Social Media Manager

3 weeks ago

San Diego, United States Better Place Design & Build Full time

About Us

At Better Place Design & Build, we are passionate about transforming homes and elevating lifestyles through innovative home expansions. As an up-and-coming design & build firm, we specialize in ADUs, garage conversions, and room additions. Our team values creativity, collaboration, and continuous learning, fostering a culture that encourages growth and innovation.


Our Culture

We believe in the power of teamwork and the importance of a collaborative spirit. Our flexible work environment allows for a balanced work-life dynamic, while our office sessions promote teamwork and idea-sharing. We value each team member’s input, ensuring your ideas are heard, appreciated, and implemented.


Key Responsibilities

  • Creative Leadership: Spearhead the ideation and development of engaging, trend-aligned social media content across all platforms. Lead and direct creative teams, including videographers and other collaborators, to bring your vision to life.
  • On-Camera Presence: Be comfortable and willing to appear on camera for social media content, representing the brand with authenticity and enthusiasm.
  • Content Strategy & Planning: Develop and execute a data-driven content strategy that aligns with broader business objectives. Optimize content for different platforms, understanding user preferences and leveraging platform-specific trends, sizes, and best practices.
  • Brand Management: Oversee and manage all brand social profiles, ensuring consistent growth and engagement. Develop creative briefs and communicate effectively with videographers and other team members to achieve post creation goals.
  • Video & Post Creation: Utilize your skills in creating and editing video posts, including reels, TikToks, and stories. Use tools like Canva, CapCut, and Premier Pro to create and produce content. Ensure all content is optimized for engagement and aligned with current trends.
  • Copywriting: Craft compelling, on-brand copy for social media posts that resonate with our audience and drive engagement.
  • Content Capture: Travel to job sites to work with videographers and capture real-time content. Be hands-on in creating content that showcases our projects and brand story.
  • Analytics & Optimization: Analyze social media metrics, such as reach, engagement rates, and conversion rates, to inform and refine the content strategy. Stay up-to-date with platform updates and new tools.
  • Graphic Design: Create visually appealing posts using tools like Canva, Photoshop, or Illustrator, ensuring all content aligns with our brand aesthetic.
  • Interpersonal & Communication Skills: Build and maintain relationships with clients, influencers, and stakeholders. Handle online community management and crises with professionalism and poise.
  • Organizational Skills: Maintain attention to detail and prioritize tasks effectively to ensure timely and successful content delivery.
  • Adaptability & Learning: Stay ahead of social media trends, tools, and platform updates. Demonstrate a willingness to continuously learn and update skills to keep the brand’s social presence relevant.


Requirements and Skills

  • Proven Experience: Demonstrated experience in managing and growing social media channels, with a strong portfolio showcasing your work.
  • Creative Expertise: Ability to generate innovative and engaging post ideas that resonate with the target audience and align with current trends.
  • Platform Knowledge: Deep understanding of social media platforms, trends, post formats, and best practices.
  • Video & Editing Skills: Proficient in creating and editing video content using tools like CapCut, Canva, or Premier Pro.
  • Graphic Design: Proficient in graphic design tools for post creation, including Canva, Photoshop, or Illustrator.
  • Copywriting: Extensive experience in writing compelling copy for social media.
  • Data-Driven Mindset: Ability to develop and execute a content strategy based on social media metrics and audience insights.
  • Organizational Skills: Strong attention to detail, organizational skills, and the ability to manage multiple tasks effectively.
  • Interpersonal Skills: Strong communication and interpersonal skills for working with internal teams, clients, and influencers.
  • Adaptability: Ability to quickly adapt to new trends, tools, and platform updates.
  • Leadership & Strategic Planning: Skills in developing and executing strategic plans that align with business objectives.


Why Join Us?

  • Creative Freedom: Lead and execute innovative social media strategies that make an impact.
  • Collaborative Environment: Work closely with a team that values your creative input and expertise.
  • Professional Growth: Opportunity to learn, grow, and stay ahead of social media trends in a supportive environment.
  • Flexible Work Hours: Enjoy a balanced work-life dynamic with flexible work hours and hybrid remote options.
  • Exciting Projects: Be a key player in shaping the social media presence of an up-and-coming leader in the home remodeling industry.
  • Supportive Leadership: Report directly to the Head of Marketing and receive the guidance and support needed to excel in your role.


If you're a self-motivated individual who loves to learn, lead, and create impactful social media strategies, apply now Let's create a social media presence that leaves a lasting impression.

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