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Customer Insights Specialist

2 months ago

Cary, United States OnLogic Full time
Job DescriptionJob Description

Are you ready to join a challenger brand that’s disrupting the industry? It’s time to drive incredible growth with your powerful combination of analytical prowess and strategic insight.

As the Customer Insights Specialist, you will be at the forefront of driving customer-centric marketing efforts by fluently navigating first and third-party data sources to identify trends, uncover actionable insights, and develop hypotheses that guide customer and growth marketing strategies. We are at an exciting inflection point in our business, where it is time to reimagine our approach to campaigns and leverage insights to drive impactful results. As the Customer Insights Specialist, you will play a pivotal role in this exciting strategic change.

On an average day, you'll...
  • Dive deep into first and third-party data sources to uncover insights about customer needs, preferences, and behaviors.
  • Collaborate with colleagues to advance the company’s data architecture with a focus on customer and market intelligence
  • Utilize data analysis techniques, statistical modeling, and data visualization to identify patterns, trends, and correlations within the data.
  • Translate data findings into actionable recommendations that inform marketing strategies and drive business outcomes.
  • Design and execute market research to gather insights into consumer preferences and behaviors.
  • Collaborate cross-functionally to align understanding of customer, market, and competition and inform decision-making.

The team you will be joining:

  • Marketing: This multi-talented inbound and outbound marketing and ecommerce team consists of customer marketing managers, digital marketers, writers, designers, and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You’ll find them developing marketing campaigns, curating our social media channels, penning website content, and laughing daily at each other's terrible jokes. They’re a collaborative crew that works hard to position the brand, generate demand, and deliver a delightful customer experience.

Learn more about Life at OnLogic.

Requirements

  • 5-7 years of experience working in a similar role; relevant industry experience is a strong plus.
  • Demonstrated proficiency in data analysis, statistical modeling, and data visualization techniques.
  • Experience translating data findings into actionable recommendations that drive marketing strategies and business outcomes.
  • Strong understanding of market research methodologies and experience designing and executing research studies.
  • Adaptability and problem-solving skills to navigate shifting priorities and market dynamics.
  • Ability to work in the U.S. without visa sponsorship.

Who we're looking for:

  • Proficiency in interpreting data and market insights to inform strategic decision-making.
  • Focus on understanding customer needs, preferences, and behaviors to drive marketing effectiveness.
  • A solid grasp of marketing principles, industry trends, and competitive dynamics to contextualize findings and provide actionable recommendations.
  • Ability to distill complex information into concise reports and presentations that inform decision-making and drive alignment across teams.

Who we are:
OnLogic is growing, and we want to give you the same opportunity to grow in your career We design and manufacture specialized computers and hardware solutions for companies all over the world, helping them to make the seemingly impossible possible. Our computers are designed to work where others would fail, and it's our vision to be the first choice in industrial computing. To make that vision a reality, we've built a team of ambitious problem solvers, guided by the company's core values of Open, Fair, Innovative and Independent. We have an open office, open salaries and strive to be fair and transparent in our decision making. We encourage input and feedback from every member of our team and look to improve ourselves and our business every single day.

OnLogic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

To learn more about our values, our mission and what it's like to work at OnLogic, visit www.onlogic.com/careers.

Benefits

  • The salary range for this role is $65,000 to $75,000. We determine final compensation based on discussions with applicants and their experience in similar roles.
  • A competitive Salary based upon your experience and the requirements of the role
  • A comprehensive Benefits package
  • 401k Plan with 3% Employer Contribution
  • An Annual Profit Share Bonus
  • Paid Maternity & Paternity Leave, and Short & Long Term Disability
  • Opportunity to Participate in our Employee Stock Purchase Plan
  • A personal development plan created to help you (and us) grow

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