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Marketing Manager

2 months ago

Irving, United States Caterpillar Full time
Career Area:
Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

WE BUILD WHAT MATTERS

What matters most to you? Is it being a part of a strong team? Supporting your family? Solving global problems? You can do these and more at Caterpillar; where your work enables progress around the globe, and you contribute to meaningful work. Together, we can build what matters.

About EPD:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We're committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations

Job Summary:

The Marketing Manager role is a dynamic and strategic position within the Electric Power organization, responsible for supervising the development of marketing strategies and providing sales support. This role involves leading the marketing operations, collaborating with Electric Power Segments to align marketing initiatives, and driving cross-functional collaboration within the marketing team and the rest of the division. The ideal candidate will utilize data-driven insights to inform marketing decisions, develop and maintain strong relationships with internal stakeholders and external partners, and lead and mentor staff. Additionally, the manager will manage the marketing budget, ensuring resources are allocated effectively to support strategic initiatives.

Degree Requirements:
• Bachelor's degree in communication, marketing, digital marketing preferred.

• 10+ years of marketing communications experience - familiarity with marketing campaigns, marketing automation, content marketing, managing strategic marketing agencies & budget management.
• Proven ability to build relationships and identify collaboration opportunities across product and industry teams.
• Knowledge of channel and media strategy, Google Analytics and marketing trends.
• Analytical and multitasking skills.
• Experience in Marketing Analytics management.
• Electric Power products, services and strategy knowledge.
• Knowledge of Caterpillar dealer network and digital ecosystem desired.

What you will do:

• Lead the marketing operations for the Electric Power team to ensure efficient execution of marketing through communications, customer experience, campaigns, events and new product introductions. This role will assist in pulling together Electric Power marketing across regions (Americas, EAME, AP) through intentional communications efforts.
• Collaborate closely with Electric Power Segments (REPS, LEPS, Rental and ETCS) to align marketing initiatives with segment-specific goals and objectives. This includes maintaining of governance with each of the segments to ensure marketing activities are aligned to key segment metrics.
• Responsible for LEPS, EP Rental and Hybrid Energy Solutions technical marketing activities for successful NPI and DTO launches; review feedback and adjusts accordingly
• Develop and maintain strong relationships with internal stakeholders and external partners to support Electric Power's marketing objectives.
• Lead and mentor staff, fostering a culture of continuous improvement and innovation
• Ensure details of the complete EP product offering are readily available through emc.cat.com, cat.com and catdealer.com product pages
• Manage relationship with Cat Visual (Black Hills) for the creation and updates of renders and BIM Models to support product launches and on-going business needs
• Leverage bimobject.com to highlight our product offering in an on-line catalog
• Build customer engagement with our dealers through Seminar in a Box series and Continuing Education Units (CEUs); review feedback and adjusts accordingly
• Address the Dealer Skills Gap Analysis through web-based training course creation and administration of EP campus on the dealer performance center; review uptake and adjust accordingly
• Manage and oversee the marketing budget, ensuring resources are allocated effectively to support strategic initiatives.

What you will have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Additional Information:

• Domestic relocation assistance is offered for this position.

• Position may be located in Irving, TX, Griffin, GA, Peoria, IL, Houston, TX, or Lafayette, IN.

• Domestic travel up to 25% and minimal international travel is required.

Employee Benefit Details:

• Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

• Here you earn more than just a salary because we value your performance. We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus.

• Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

Final Details:
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

#LI

Relocation is available for this position.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:
August 21, 2024 - August 29, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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