Marketing Expert

3 weeks ago


Novi, United States Vector North America, Inc. Full time
Job DescriptionJob Description

Vector is adding a Marketing Expert to our team to drive brand awareness for our Code Testing products. The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector. The individual should have a good understanding of the automotive software market or similar and should have a background in the marketing of technologies that require explanation, especially software.

Position Description:

  • Developing and implementing marketing campaigns to promote the Vector products and brand
  • Collaborate with product lines, sales, and marketing to coordinate marketing programs and brand awareness initiatives
  • Plan and execute outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
  • Lead, plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific events; (including promotional plan)
  • Plan and execute initiatives to reach the target audience through appropriate channels (digital marketing, social media, e-mail, ads, etc.)
  • Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Monitor Vector’s competitors concerning their market development strategies and key messaging.
  • Undertake and implement individual tasks of a marketing plan as assigned

Requirements

Key Qualifications:
  • Automotive industry marketing experience (OEM, or supplier base experience, exposure, or interaction)
  • Technology industry experience (Software is a plus)
  • Bachelor’s degree in marketing, Communications or equivalent
  • Must have a minimum of five years marketing experience
  • Excellent verbal and written communication skills
  • Ability to transfer descriptive feature and function messages/presentations (etc.) from Local Product Line into target group relevant use case and benefit messaging
Preferred Qualifications:
  • Excellent analytical skills
  • Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
  • Proficient computer skills, including Office 365, MS Teams, marketing software (Adobe Creative Suite) and applications (Typo3, Web analytics, CRM,)
  • Experience with video production and editing using applications such as Adobe Premiere
  • Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/Social Media and Google Ads) and market research methods
  • Demonstrable experience with social media marketing campaigns that have generated measurable results
  • Demonstrable experience in marketing data analytics and tools, including Power BI

Benefits

Vector offers a competitive Total Rewards package. This is an excellent opportunity for the right person.

EOE—Disabled and Veterans


  • Marketing Expert

    4 days ago


    Novi, United States VECTOR North America Full time

    Vector is adding a Marketing Expert to our team to drive brand awareness for our Code Testing products. The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector. The individual should have a good understanding of the automotive software...

  • Marketing Expert

    4 weeks ago


    Novi, United States Vector North America, Inc. Full time

    Job DescriptionJob DescriptionVector is adding a Marketing Expert to our team to drive brand awareness for our Code Testing products. The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector. The individual should have a good understanding...

  • Marketing Expert

    3 weeks ago


    Novi, Michigan, United States Vector North America, Inc. Full time

    Vector is adding a Marketing Expert to our team to drive brand awareness for our Code Testing products. The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector. The individual should have a good understanding of the automotive software...


  • Novi, United States Laserax Full time

    As a laser welding engineer, you're responsible for designing, optimizing, and implementing laser welding processes for our customer primarily in the automotive and EV industries. Your role involves analyzing materials, fine-tuning parameters, and collaborating with our teams to ensure precise and efficient welding. You're at the forefront of innovation,...


  • Novi, United States Laserax Full time

    As a laser welding engineer, you're responsible for designing, optimizing, and implementing laser welding processes for our customer primarily in the automotive and EV industries. Your role involves analyzing materials, fine-tuning parameters, and collaborating with our teams to ensure precise and efficient welding. You're at the forefront of innovation,...


  • Novi, United States BlackBerry Full time

    Worker Sub-Type:Regular Job Description: Key Account Manager, North AmericaBe part of something special; come join the QNX sales team! BlackBerry® QNX® is a trusted supplier of safe and secure operating systems, hypervisors, frameworks and development tools, and provides expert support and services for building the world's most critical embedded systems....


  • Novi, United States BlackBerry Full time

    Worker Sub-Type: Regular Job Description: Key Account Manager, North America Be part of something special; come join the QNX sales team! BlackBerry® QNX® is a trusted supplier of safe and secure operating systems, hypervisors, frameworks and development tools, and provides expert support and services for building the world's most critical embedded...


  • Novi, United States Dana Corporation Full time

    Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving three primary markets - passenger vehicle, commercial truck, and off-highway equipment - Dana provides the world's...


  • Novi, United States Dana Corporation Full time

    Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving three primary markets - passenger vehicle, commercial truck, and off-highway equipment - Dana provides the world's...


  • Novi, United States Kistler Group Full time

    Purpose of the position:The Sales and Application Engineer is responsible for achieving the sales goals of a defined range of the company’s Industrial Production in a defined territory. The territory that this person will cover is Indiana, Kentucky, Ohio, and Michigan. He/she will visit customer sites, identify projects and instrumentation requirements,...


  • Novi, United States Kistler Instrument Corp. Full time

    Job DescriptionJob DescriptionPurpose of the position:The Sales and Application Engineer is responsible for achieving the sales goals of a defined range of the company’s Industrial Production in a defined territory. The territory that this person will cover is Indiana, Kentucky, Ohio, and Michigan. He/she will visit customer sites, identify projects and...

  • Sales Engineer

    24 hours ago


    Novi, United States Kistler Group Full time

    Purpose of the position:The Sales and Application Engineer is responsible for achieving the sales goals of a defined range of the company’s Industrial Production in a defined territory. The territory that this person will cover is Indiana, Kentucky, Ohio, and Michigan. He/she will visit customer sites, identify projects and instrumentation requirements,...


  • Novi, United States Kistler Group Full time

    Purpose of the position:The Sales and Application Engineer is responsible for achieving the sales goals of a defined range of the company’s Industrial Production in a defined territory. The territory that this person will cover is Indiana, Kentucky, Ohio, and Michigan. He/she will visit customer sites, identify projects and instrumentation requirements,...


  • Novi, United States Quest Diagnostics Incorporated Full time

    Healthcare Analytics Solutions (HAS) is an innovative team within Quest Diagnostics that leverages Quest data to develop products and services to improve outcomes in healthcare across many different markets (Pharma, Clinical Trials, Health Plans/Payers, Hospitals/Health Systems, and Public Health agencies). The Senior Director, Data Science for our...


  • Novi, United States Fishbeck, Thompson, Carr & Huber, Inc. (FTCH) Full time

    Position: Senior Civil Engineer/Project Manager Location: Novi, MI Job Id: 1658 # of Openings: 1 Senior Civil Engineer/Project Manager Primary Location: Grand Rapids, MI Novi, MI Cincinnati, OH Dayton, OH Job Summary Fishbeck...


  • Novi, United States Fishbeck, Thompson, Carr & Huber, Inc. (FTCH) Full time

    Position: Transportation (Roadway) Engineer Location: Novi, MI Job Id: 1732 # of Openings: 1 Transportation (Roadway) Engineer Novi, MI Job Summary Fishbeck is actively seeking a talented Roadway Engineer for employment in our...


  • Novi, United States Fishbeck, Thompson, Carr & Huber, Inc. (FTCH) Full time

    Position: Senior Bridge Engineer/Project Manager Location: Novi, MI Job Id: 1572 # of Openings: 1 Senior Bridge Engineer/Project Manager Location: Grand Rapids, Lansing, or Novi, MI Job Summary This leadership position in the...


  • Novi, United States Fishbeck, Thompson, Carr & Huber, Inc. (FTCH) Full time

    Position: Senior Structural Engineer Location: Novi, MI Job Id: 1724 # of Openings: 1 Senior Structural Engineer Location Any of our offices (check website) Job Summary Fishbeck is seeking a talented Senior Structural Engineer...


  • Novi, United States Fishbeck, Thompson, Carr & Huber, Inc. (FTCH) Full time

    Position: Senior Mechanical Engineer Location: Novi, MI Job Id: 1794 # of Openings: 1 Senior Mechanical Engineer Location Novi, MI Job Summary Fishbeck is pursuing a full-time Senior Mechanical Engineer to work in our Novi...


  • Novi, Michigan, United States AECOM Full time

    Job Description The Surface Water Division of AECOM is actively seeking a Water Resources State Leader for our Michigan water resources group which specializes in H&H modeling, dam removal, and ecosystem/stream restoration. The candidate would be based out of AECOM’s Traverse City, Grand Rapids, or Southfield offices. Some work can be performed...