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Director of Marketing
2 months ago
REMOTE POSITION RESIDING IN THE FOLLOWING AREAS:
AZ, FL, GA, NC, TN, NV or VA
At National Pool Partners, we’re passionate about digital marketing ensuring our branches thrive We’re seeking a talented HubSpot expert who can seamlessly integrate HubSpot, has HubSpot user experience creating compelling content, and can utilize marketing efforts and initiatives to drive business results.
Summary of Description:
The Director Marketing-B2C is responsible for developing, implementing and executing strategic marketing plans for NPP in order to attract potential customers and retain existing ones.
Implement data-led strategies to reduce customer churn and to foster customer retention and loyalty and build connections with clients, leading to long-term, brand-defining business relationships.
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
· Develop, implement and manage a comprehensive marketing strategy to drive customer acquisition, engagement, and retention.
· Expand the size and scope of our lead generation system to include high performing websites, marketing automations through HubSpot and other tactics to feed our lead hungry business.
· Manage retention initiatives throughout the customer journey — from strategy to execution, using all channels to include nurture, NPS surveys, review management, price increases, seasonal promotions, cancel defense and win-back.
· Manage CRM campaigns end-to-end, including targeting, segmentation, set-up, development, testing, execution, reporting and optimization.
· Expand our online presence by optimizing our websites and managing digital vendors towards the attainment of KPIs covering rankings, engagement, PPC, SEO and content creation.
· Launch multi-channel campaigns and writing content to increase our website rankings and engage in social.
· Create and manage the annual marketing calendar to optimize the marketing budget.
· Create and execute digital marketing campaigns including email marketing, social media advertising, search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising.
· Identify partner and event opportunities to drive awareness.
· Manage multiple local brands with separate websites and local Google profiles. Brand identity and positioning, ensuring consistent messaging across various channels and touchpoints.
· Travel in the beginning stages of this role will be heavier than the average 10-25% as you navigate the organization and work with branches in our regions. Typical average travel will be 10-25% to various regions to support branches once established in your role. Travel may include overnight stay.
·Performs other related duties as assigned.
