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Digital Marketing Director

1 month ago

Tampa, United States Medi-Weightloss Full time
Job DescriptionJob Description

Job Opportunity: Digital Marketing Director
Company: Medi-Weightloss Corporate
Location: Tampa, FL

Passionate About Healthy Living, Quality of Life, and Work-Life Balance? We Want You

Embark on a fulfilling journey with Medi-Weightloss Corporate in Tampa, FL – a dynamic workplace dedicated to preventive medicine. As the Digital Marketing Manager, you’ll play a pivotal role with our franchise system marketing programs while contributing to our mission of delivering exceptional care to our patients and improving their quality of life. Make a difference and be part of The One That Works

Why Join Us:
• Rewarding Environment: Enjoy a workplace that prioritizes preventive medicine and holistic well-being.
• Talented Team: Join a skilled and collaborative team committed to making a positive impact.
• Career Growth: Take advantage of opportunities for professional development and skill enhancement.

Key Responsibilities:

Manage all Digital Marketing and Tracking Programs

  • Use discretion and independent judgement to manage PPC, Paid Social, and other local digital advertising programs for all franchises and Flagships (approximately 80-100 accounts or more)
    • Contracting and billing
    • Overseeing trends and optimizations
    • Communicate and arrange meetings with franchisees and vendor
    • Tracking and Reporting
    • Primary liaison with approved vendor(s)
  • Manage tracking and performance metrics for all marketing programs and activities
    • URLS
    • Landing Pages
    • Tokens
    • Phone Tracking Numbers

Website Improvements, SEO, and Analytics

  • Contribute to SEO strategy development and implement all SEO efforts
  • Oversee the Brand’s web presence and solve any website issues
  • General website management
    • Improve website with the help of vendors
  • Build Landing Pages
  • Administration of the Brand’s Google analytics accounts
  • Word Press and Elementor

Marketing Department Contributions

  • Directly Supervise team members
  • Provide expertise, input, and assist in all digital media planning and strategy for local, regional, and national marketing
    • Local Marketing Plans
    • Start-Up/ Grand Opening Marketing Plans
    • Co-Op Marketing Plans
    • Ongoing Support – answering questions and providing marketing advice
  • Contribute to department reports and updates
  • Assist with promotions, photo/video shoots, testimonial management, and creative ideas
  • Contribute to content development and other special projects as assigned
  • Identification and communication of marketing best practices (local lead generation for Franchisees)
  • Present at System Standards Training or company events and develop educational content as needed
  • Liaise with other departments such as IT, Operations, Franchise Operations, and Business Development to ensure accurate implementation of
    marketing strategies and policies

Qualifications:

  • Minimum of 5 years’ experience in the digital marketing/digital industry
  • Minimum 2 years' management experience
  • Google Analytics and Ads certified
  • Experience with website development and management
  • Goal oriented, self-directed and self-motivated within a team environment
  • Proficiency in Marketing, Internet Marketing, and Social Media
  • Experience and demonstrated ability to deliver effective presentations/ Public Speaking
  • Experience developing effective marketing plans with large and small budgets
  • Must be proficient in Microsoft Office
  • Must live in the Tampa Bay area

Benefits:

  • Flexible hybrid work schedule
  • Competitive salary
  • Health insurance
  • Retirement savings plan
  • Paid time off and Paid Holidays
  • Professional development opportunities
  • Discounts on products and services