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Director of Marketing

2 months ago

Tampa, United States Three Oaks Hospitality Full time $130,000 - $150,000
Job DescriptionJob Description

Director of Marketing

Three Oaks Hospitality’s collection of community-driven restaurants and bars includes: Steelbach, M.Bird, Stones Throw, AW Bar, Champaign Porch, AW Fold, Meltdown, Butcher n’ Barbeque, Kipos, ro, Sesame, Jekyll, Fold Harbour Island, and Lily’s. With over 500 employees and an ever-growing collection of concepts, Three Oaks Hospitality continues to expand its portfolio with a mission to create memorable moments within their spaces, inspired by creativity and encouraged curiosity.

Job Summary:

Three Oaks Hospitality is seeking a Director of Marketing to be responsible for developing and implementing a comprehensive marketing strategy that aligns with the company’s objectives and brand vision. Responsibilities of this role include leading a team of marketing professionals and collaborating closely with cross-functional departments to drive revenue growth, enhance customer loyalty, and expand the brand’s market presence. Successful candidates will be innovative, have a strategic mindset, be a creative thinker, and possess a deep understanding of marketing strategies that drive brand awareness.

Key Responsibilities:

  • Craft and implement creative marketing strategies to drive brand awareness, customer acquisition, and customer retention.
  • Identify target markets, analyze consumer trends, and leverage market research to develop effective campaigns and initiatives.
  • Oversee the creation and execution of integrated marketing plans across various channels, including digital, social media, print, and traditional advertising.
  • Define and shape the overall brand identity, positioning, and messaging ensuring consistency across all touchpoints.
  • Develop and maintain brand guidelines, ensuring brand standards are met across all marketing collateral and communications.
  • Monitor brand perception, conduct market research, and use customer feedback to enhance brand equity.
  • Lead, inspire, and develop a high-performing marketing team, fostering a collaborative and innovative work environment.
  • Collaborate with cross-functional teams to align marketing initiatives with business objectives and ensure seamless execution.
  • Foster strong relationships with external agencies, vendors, and partners to maximize marketing opportunities.
  • Oversee the development and maintenance of a compelling online presence, ensuring an exceptional user experience across digital platforms.
  • Leverage data analytics and customer insights to optimize marketing campaigns, drive customer engagement, and maximize online sales.
  • Develop and manage the marketing budget, ensuring optimal allocation of resources and tracking expenses.
  • Establish key performance indicators (KPIs) and analyze marketing metrics to measure the effectiveness of campaigns and initiatives.
  • Provide regular reports and presentations to senior leadership, highlighting marketing performance, ROI, and strategic recommendations.

Qualifications:

  • Bachelor's in Marketing, Business Administration, or a related field (Master's preferred).
  • Proven experience in a senior marketing leadership role within the restaurant industry.
  • Demonstrated success in developing and implementing innovative marketing strategies that drive revenue growth and customer engagement.
  • Strong understanding of digital marketing, e-commerce, social media platforms, and emerging trends.
  • Exceptional leadership and team management skills, with the ability to motivate and inspire a team of professionals.
  • Excellent analytical and strategic thinking abilities, with a data-driven approach to decision-making.
  • Outstanding communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levels.
  • Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.

Benefits:

  • Generous paid time off
  • Medical, dental, vision, life
  • 401(k) with company match
  • Employee Discount
  • Referral Program
  • Flexible Schedule
  • Paid Training
  • Free Parking