Senior Director of Marketing

4 weeks ago

Tampa, United States Discovery Senior Living Full time
Job DescriptionJob Description

5 years Senior Living marketing experience required. This is not a sales role.

Florid based is preferred, but will consider other locations in the southeast region of US near a major aiport.

About Discovery Senior Living

Discovery Senior Living ranks prominently among the 5 largest senior housing providers in the US, and is nationally renowned for designing,developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities. With over 250 communities in nearly 40 states, and 15,000 dedicated employees, Discovery Senior Living, with multiplenational brands, is one the largest and fastest growing senior living companies in the United States. Recognized as a Great Place to Work, Discovery continues its rapid growth trajectory to lead the industry in providing desirable communities and exceptional lifestyle and value for our residents all while retaining our family-first culture. We’re a 30-year-old innovative company with a rich history of delivering exceptional service and quality care in desirable,enriching residential environments.

Discovery Senior Living is hiring a Senior Director of Marketing to help support our growth.

Ideal locations include Chicago and Tampa as this is a remote position.

This collaborative position will lead marketing and brand strategy for national and regional brands across multiple operating companies in the Eastern US. This includes developing and executing quarterly/annual community marketing strategies to drive lead generation, conducting channel analysis, tracking results and reporting on ROI. The Senior Director of Marketing will also manage investor relations, budget management and development, providing monthly performance recaps, and maintaining a deep understanding of the competitive landscape and sales objections. Additionally, they will partner with STAT Marketing to develop creative and the Digital Support Team to convey digital strategies for community websites, advertising, email communications, and lead generation/lead conversion and reputation management platforms. The Senior Director of Marketing will partner closely with corporate and regional sales leadership to support occupancy goals and address any sales-related challenges impacting marketing.

This role directly oversees Eastern US operating company Division Marketing Managers, who will assist in executing collateral, advertising, direct mail, special event plans, social media, reputation management, new marketing program materials, professional outreach marketing support and community communications.

Responsibilities:

  • Collaborate with DSL Marketing leadership on high-level strategic marketing initiatives to support community lead generation and lead conversion efforts
  • Function as the trusted advisor on Eastern US national and regional brand marketing efforts
  • Develop and execute quarterly/annual marketing plans for communities, interpreting and synthesizing competitive knowledge and market research data to develop insight led strategies to inform lead generation decisions, priorities and goals
  • Become an authority on the Eastern US markets in which DSL operates and develop an understanding of community competitive landscape and sales objections, including differentiators, new opportunities and challenges, and new competition, articulating insights to transform recommendations into innovative integrated marketing campaign strategies
  • Collaborate with STAT Marketing and the Creative Project Manager to develop new, robust campaigns to support brand awareness and lead generation goals
  • Maintain DSL brand standards across all marketing
  • Maintain in-depth knowledge of proprietary DSL marketing programs such as FlexChoice®, FitCamp®, Be Our Guest, Resident Ambassador, Home Sellers, SHINE® Memory Care, etc.
  • Analyze monthly lead generation performance, conducting channel analysis, tracking results, and reporting on ROI
  • Manage investor relations pertaining to marketing strategy including data analysis, reporting, performance call presentations and any ad hoc requests
  • Oversee and develop community budgets and analyze monthly financials
  • Partner with corporate and regional sales leadership for ongoing discussions to support occupancy goals
  • Join forces with the DSL Digital Support Team to convey digital strategies for community websites, advertising including PPC, content rich search terms, email communications, lead generation/lead conversion and reputation management
  • Collaborate with Marketing Communications on community public relations, and media engagement
  • Strategize special Marketing events including Charity Lead Generation, Grand Unveiling, Open House, and Grand Opening’s
  • Manage Eastern US operating company Division Marketing Managers who will assist in executing collateral, advertising, direct mail, special event plans, social media, reputation management, new marketing program materials, professional outreach marketing support and community communications.
  • Assist with onboarding and training new team members on marketing best practices and programs
  • Other duties as assigned.

Qualifications:

  • Bachelor’s degree in marketing, or other related area of specialty with eight or more years of proven marketing strategy experience
  • Preferred senior living, healthcare, real estate, or agency experience
  • Experience in a lead generation environment
  • Minimum five years analysis and reporting experience
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging
  • Ability to track, analyze and report on ROI data
  • Experience with budget management, GL codes, P & L reports, and forecasting
  • Knowledge using Customer Relationship Management software
  • Ability to thrive in a high-pressure environment
  • Innovative spirit, receptive to change and substantial organizational growth
  • Superior communication skills with the ability to present to senior teams and investment partners
  • Intense work ethic with a dedication to teamwork
  • Strong attention to detail and deadlines
  • Multitasking skills for handling multiple projects, cross-divisionally
  • Critical thinking skills for identifying and addressing concerns
  • Ability to build relationships and articulate ideas well
  • Excellent grammar, editing and copywriting skills
  • Capacity to train and mentor other team members

Benefits:

In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.

Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

EOE D/V

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