Director of Platform Partnerships

1 week ago

New York, United States Influencer Full time
Job DescriptionJob Description

ROLE: Director of Platform Partnerships

LOCATION: New York

SALARY: up to $120,000 + bonus

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Description

As the Director of Platform Partnerships, you will support in maintaining partnerships status with existing platform partnerships and onboarding of partnerships status with new platforms. You will find and drive revenue opportunities from new and existing platform partners, support the business internally from an operations perspective while converting partnership clients into key accounts.

Key Responsibilities:

  • Manage existing relationships with platform partners at TikTok, Meta, YouTube, Snap and more, serving as the main point of contact between each platform and the agency.

  • Build relationships with all platforms to grow a pipeline of potential new partnerships beneficial to the agency’s growth and offerings.

  • Ensure all criteria for our ‘badged’ status with each of our partners are met with a focus on maintaining a strong working relationship.

  • Alongside sales lead, track revenue for each platform partner and report on progress to the VP of Sales and Group Director of Client Services.

  • Support a verticalized Sales team with new opportunities and relationship management across all platform partners.

  • Educate the US team on partnership, process or innovation changes occurring with our partners through educational sessions, specific decks to support the relationships and platform narratives, and more.

  • Partner cross functionally in pre and post sale to ensure platform partner insights are up to date, support on product questions, invoicing, and overall feedback on partnership opportunities.

  • Provide regular market feedback to our product and marketing teams to aid in the development of our offering and to ensure alignment with our platform partnerships.

  • Oversee development of all platform partner case studies which includes partnering with client services to receive reporting data and work with design to ensure completion.

Requirements:

  • 5+ years of experience at an agency or platform.

  • Ability to be a self starter and to take control of opportunities with strong revenue skills, with an understanding of targets and how to execute against them.

  • Understanding of platform products, data, and implementation, with the ability to act as an key stakeholder internally and externally, overseeing all capabilities and best practices related to product.

  • Skilled in client relationship strategy and management, with a proven track record of delivering on client needs via innovative solutions.

  • Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders.

  • Extensive knowledge of the broader competitive landscape, capable of staying on top of relevant market trends and platform updates.

(some of our) Benefits & Perks:

  • 401k Plan (eligible after your first 90 days of employment)

  • Medical, Dental & Vision plans provided

  • 22 days of Paid Time Off (+ US Holidays which can be flexed to your needs)

  • Office first hybrid approach with 3 days in our NY HQ (Nomad)

  • Career Framework approach to leveling to ensure our compensation and progression is competitive

  • Yearly tenure celebrations

  • Company wide offsites, seasonal celebrations and events

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

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