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Email & Marketing Automation Manager

2 months ago

Palmyra, United States Standard Process Inc. Full time
Job DescriptionJob Description

For more than 90 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.

Position Overview

We are looking for a collaborative and analytical Email & Marketing Automation Manager to take ownership of our email marketing efforts – including marketing/branded emails, sales communications, automated emails, and SMS – to accomplish a cohesive, strategic approach to email communication. Under the direction of the Digital Marketing Manager, the Email & Marketing Automation Manager will be responsible for strategically planning, coordinating, building, and optimizing single-send emails as well as automated email and SMS nurture programs to drive sales and support company initiatives.

Location

- Onsite: Palmyra WI

- Hybrid: With comfortable travel to the Palmyra, WI Headquarters as needed

Functions
  • Responsible for day-to-day construction and execution of all marketing automation and email marketing campaigns, including building emails, coordinating asset and content creation, collecting and implementing feedback from stakeholders, and managing the email schedule
  • Create SMS and email nurture sequences/drip campaigns to support the organization’s multiple audiences (including B2B, and D2C)
  • Manage content calendars and operational details for managed channels. Write creative briefs including campaign goals and strategic messaging
  • Support copy, content and visual direction for personalized emails, SMS based on customer behavior and available insights
  • Build, test, and execute nurture journeys and campaigns to deliver multi-touch communications
  • Oversee and communicate analysis of channel metrics on a weekly, monthly, and seasonal basis at the program and campaign level.
  • Collaborate with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results.
  • Promote and foster a “learning culture” by monitoring latest industry thinking and innovation to inform direction for future strategies/plans
  • Maintain best-in-class standards for CAN-SPAM email compliance
QualificationsEducation
  • Bachelor’s degree in Communications, Marketing, Computer Science, or another relevant field preferred
Experience
  • 5+ years of experience with email marketing with at least 3 years of experience with an enterprise-level email service platform (HubSpot, Marketing Cloud, Marketo, etc)
  • Experience in both B2B and D2C segments preferred
  • Proven ability to execute A/B testing strategies and dynamic content
  • Experience designing and building marketing campaigns, creating content, executing campaign automations
  • Ability to present to and communicate with all levels of the organization
  • Experience with Google Analytics is a plus
  • Current on email/SMS trends and policies
Benefits Package

Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:

  • Competitive salary and annual incentive program
  • Comprehensive health care and flexible benefit plan, including pet insurance
  • Company-matched 401(k) plan
  • Profit sharing plan
  • On-site childcare with highly accredited curriculum
  • Platinum WELCOA award-winning wellness program, including:
    • On-site 24x7 fitness center
    • Whole food court
    • On-site chiropractic care
    • On-site massage therapist
    • Personal trainer
    • Daily fitness classes
    • On-site life coach
    • $450 monthly Standard Process supplement allowance
    • Annual wellness incentives
  • Paid vacation and holiday time
  • Educational assistance
  • Company hosted outings and events
  • Strong community involvement

Apply today and become part of the Standard Process family

Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment. Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.