Director of Marketing

2 weeks ago

Palmyra, United States The Carlisle Group (TCG) Full time

For more than 95 years, our client has been a visionary leader in whole food philosophy They offer over 300 high-quality dietary supplements with whole food ingredients. The organization is vertically integrated - farm to fork - seed to supplement. We have been retained to find a talented Director of Marketing & Brand Strategy to join their commercial leadership team


This role will lead growth through an integrated marketing strategy aligned with commercial goals. Responsibilities include developing an omnichannel plan, defining key metrics, and ensuring initiatives drive business growth. The director will enhance brand visibility, focusing on digital marketing, trade relations, events, and business development, while collaborating with cross-functional teams. The role emphasizes advancing market position in the healthcare practitioner segment and requires a data-driven, strategic approach to optimize return on investment.


Responsibilities:

  • Develop and execute the company's marketing strategy to drive brand awareness, lead generation, customer acquisition, retention, and practitioner channel growth.
  • Collaborate with leadership to align marketing goals with overall business objectives.
  • Work with the Analytics team to research the market, identify trends, opportunities, and competitive threats.
  • Develop and implement brand and marketing strategies for all product lines based on driving customer growth, sales, profitability, and increased basket size.
  • Refine and communicate the company's unique value proposition across all marketing channels.
  • Ensure brand consistency and messaging integrity in all external communications.
  • Oversee digital marketing campaigns, including SEO/SEM, email marketing, and social media.
  • Oversee the company's website to ensure it reflects our brand and engages visitors effectively.
  • Analyze digital marketing metrics to optimize campaigns and drive ROI.
  • Provide the sales team with market insights and competitive intelligence.
  • Work closely with Sales Leadership to understand the needs of the sales team and develop the necessary messaging and materials, including sales collateral, presentations, and materials to equip them with the tools required for successful outcomes.
  • Develop strategic plans for the effective execution of industry events and conferences to showcase our brand value proposition, product offerings, and customer programs, funneling new leads and account registration.
  • Design and implement corporate communications strategy.


Requirements:

  • Bachelor’s degree in marketing, business, or communications.
  • 15+ years of experience in marketing roles with increasing responsibility.
  • Previous marketing experience within the dietary supplement or adjacent industry, with a solid understanding of the healthcare practitioner channel.
  • Comprehensive understanding of B2B and B2C marketing, staying current on industry trends, market dynamics and KPI’s with a proven ability to identify and capitalize on growth opportunities.
  • Proven success in developing and executing comprehensive marketing strategies across branding, digital marketing, content creation, event management and business development with a data-driven approach to optimizing performance through KPI’s and metrics.
  • Proven leadership experience in strategic direction, budget management, and team leadership, with strong skills in motivating and inspiring teams.
  • Adept at presenting to senior leadership, collaborating with cross-functional teams, and fostering a positive company culture.
  • Experience with MarTech and social platforms preferred.
  • Master’s degree in business (MBA) strongly preferred.

  • Marketing Director

    1 week ago

    Palmyra, United States The Carlisle Group, INC. Full time

    Director of Marketing & Brand StrategyWe are seeking a visionary Director of Marketing & Brand Strategy to drive growth and enhance brand visibility for our client, a leading whole food philosophy company. The ideal candidate will develop an integrated marketing strategy aligned with commercial goals, leveraging digital marketing, trade relations, events,...

  • Director of Marketing

    1 week ago

    Palmyra, United States The Carlisle Group, INC. Full time

    For more than 95 years, our client has been a visionary leader in whole food philosophy! They offer over 300 high-quality dietary supplements with whole food ingredients. The organization is vertically integrated - farm to fork - seed to supplement. We have been retained to find a talented Director of Marketing & Brand Strategy to join their commercial...

  • Director of Marketing

    1 week ago

    Palmyra, United States The Carlisle Group (TCG) Full time

    For more than 95 years, our client has been a visionary leader in whole food philosophy! They offer over 300 high-quality dietary supplements with whole food ingredients. The organization is vertically integrated - farm to fork - seed to supplement. We have been retained to find a talented Director of Marketing & Brand Strategy to join their commercial...

  • Senior Director of Technology

    4 weeks ago

    Palmyra, New York, United States Garlock Family of Companies Full time

    Job SummaryWe are seeking a highly skilled and experienced Senior Director of Technology to lead our innovative company, Garlock Family of Companies, to new heights. As a key member of the senior leadership team, you will be responsible for creating and implementing technology strategies that drive business growth and efficiency.Key ResponsibilitiesStrategic...

  • Client Relations Specialist

    1 month ago

    Palmyra, Maine, United States Chi Full time

    Position Overview Home Health & Hospice... At CHI Home Health and Hospice, we believe that your work should be meaningful and rewarding. Here, you will have the chance to deliver compassionate, individualized care in the comfort of patients' homes. Our dedicated team enhances lives by providing essential support to those recovering from injuries, managing...

  • Client Engagement Specialist

    1 month ago

    Palmyra, Maine, United States Chi Full time

    Position Overview CHI Home Health and Hospice...Your work should be meaningful. Fulfilling. Motivating. That’s what you can expect when you become part of CHI Home Health and Hospice. Embrace the chance to deliver compassionate, individualized care in the comfort of home. Our dedicated team enhances lives by providing essential support to our patients...

  • Financial Representative Trainee

    2 weeks ago

    Palmyra, United States Mutual of Omaha Full time

    Financial Representative TraineeAs a Financial Representative Trainee at Mutual of Omaha, you will embark on a comprehensive program designed to equip you with the skills and competencies necessary to excel in selling Individual Insurance products. This dynamic program includes a combination of self-study and hands-on-experience projects, all tailored to a...

  • Financial Representative Trainee

    4 weeks ago

    Palmyra, United States Mutual of Omaha Full time

    Financial Representative Trainee - Milwaukee, WI Location: Wisconsin Work Type: Full Time Regular Job No: 502870 Categories: Sales, Early Career Programs, Financial Representative Trainee Application Closes: Open Until Filled SHAREAs a Financial Representative Trainee, you will embark on a comprehensive program designed to equip you with the skills and...

  • Financial Representative Trainee

    4 weeks ago

    Palmyra, United States Mutual of Omaha Full time

    Financial Representative Trainee - Milwaukee, WI Location: Wisconsin Work Type: Full Time Regular Job No: 502870 Categories: Sales, Early Career Programs, Financial Representative Trainee Application Closes: Open Until Filled SHARE As a Financial Representative Trainee, you will embark on a comprehensive...

  • Financial Representative Trainee

    4 weeks ago

    Palmyra, United States Mutual of Omaha Full time

    Financial Representative Trainee - Milwaukee, WI Location: Wisconsin Work Type: Full Time Regular Job No: 502870 Categories: Sales, Early Career Programs, Financial Representative Trainee Application Closes: Open Until Filled SHAREAs a Financial Representative Trainee, you will embark on a comprehensive program designed to equip you with the skills and...

  • Financial Representative Trainee

    4 weeks ago

    Palmyra, United States Mutual of Omaha Full time

    Financial Representative Trainee - Milwaukee, WI Location: Wisconsin Work Type: Full Time Regular Job No: 502870 Categories: Sales, Early Career Programs, Financial Representative Trainee Application Closes: Open Until Filled SHAREAs a Financial Representative Trainee, you will embark on a comprehensive program designed to equip you with the skills and...

  • Financial Representative Trainee

    2 weeks ago

    Palmyra, United States Mutual of Omaha Full time

    Financial Representative Trainee - Milwaukee, WI Location: Wisconsin Work Type: Full Time Regular Job No: 502870 Categories: Sales, Early Career Programs, Financial Representative Trainee Application Closes: Open Until...

  • Client Engagement Specialist

    1 month ago

    Palmyra, Maine, United States Chi Full time

    Position Overview CHI Home Health and Hospice... At CHI Home Health and Hospice, we believe that your work should be rewarding and inspiring. This is your chance to deliver compassionate, personalized care in the comfort of patients' homes. Our dedicated team enhances lives by providing essential support to individuals recovering from injuries, managing...