Digital Business Strategist

7 days ago

Palmyra, United States EnPro Full time
Job Title: Digital Business Strategist

The Digital Business Strategist will help develop and execute digital business strategies that align to the company's goals by owning the online customer experience of EnPro's US/Canada website.



This role will coordinate and manage ongoing improvements as well as collaborate with all internal teams, stakeholders, and external support vendors to drive the digital vision and strategy for EnPro.



Key Responsibilities:


  • Act as the primary site administrator of the EnPro North America websites; work with internal and external stakeholders to make content updates.
  • Help create and maintain a roadmap for EnPro North America ecommerce websites that are aligned with business priorities and available technologies.
  • Design new web pages in collaboration with the Marketing team and other stakeholders.
  • Administrate all EnPro North America eCommerce websites and their associated platforms, systems and technologies.
  • Act as a customer advocate; improving the digital ecosystem to create greater customer value.
  • Provide technical support to customers and internal business users for website related issues.
  • Collaborate with the commercial teams to deliver compelling content that will improve SEO and the online customer experience.
  • Create and develop analytics dashboards to measure KPI's, monitor traffic, measure impact of enhancements, measure effectiveness of campaigns, etc.
  • Utilize web analytics and data to interpret and uncover insights to identify opportunities to improve traffic generation and user experiences.
  • Utilize web analytics to measure and communicate KPIs and report on the effectiveness of eCommerce activities.
  • Monitor web analytics for accuracy and work with technical support to resolve issues.
  • Develop business justification for site enhancements; align stakeholders and garner approval.
  • Collaborate with key internal stakeholders, implementation partners, and software vendors to prioritize and implement new features and enhancements to EnPro's sites.
  • Work closely with the Marketing team to deliver content for site promotions, social media, landing pages, email messages, and brand development.
  • Work closely with IT to ensure that existing integrations are performing as expected and collaborate with business and IT stakeholders to enhance integrations as needed.
  • Monitor web traffic and site performance to identify, prevent and resolve issues.
  • Stay abreast of the latest trends, best practices, and emerging technologies to recommend site enhancements.


Requirements:


  • Bachelor's degree required
  • 3+ years experience in eCommerce/website administration or development
  • Experience in the manufacturing industry preferred
  • Experience with B2B eCommerce preferred
  • Strong passion for creating digital shopping and buying experiences
  • General knowledge of PIM systems and product content management
  • Knowledge of SEO best practices and current developments
  • Strong Excel skills preferred
  • Familiarity with integrations, APIs, and database queries
  • Familiarity with Google Tag Manager, Google Analytics, Looker Studio and online metrics
  • Familiarity with HTML, CSS, and website development
  • Experience with Optimizely Configured Commerce, Salesforce Commerce, Shopify, Salesforce CRM, Syndigo PIM preferred but not required.
  • Excellent interpersonal, verbal, and written communication skills
  • Ability to work effectively in a team environment
  • Ability to think creatively and excellent problem-solving skills
  • Able to communicate with technical and non-technical people


Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.



Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



The physical demands include:




  • Ability to perform sedentary work, spending extended periods of time working with a computer.
  • Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.
  • Clarity of vision to see near and mid-range.
  • Ability to lift and carry up to 20 lbs.


This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be.



It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.



The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned.



Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at EnPro.



Enpro carefully considers a wide range of compensation factors including the background, education, training, and experience required, as well as geographic considerations such as cost of labor, and applicable local and state laws.



These considerations can cause offered compensation to vary. The hiring range for this position is typically $61, $100,504.48 annually. Actual offer will be based on the individual candidate. Bonus, gainshare, and/or equity may be eligible for this position.



Enpro offers a range of benefits including, but not limited to medical, dental, vision, life, 401(k) matching, and other supplemental insurance options.

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