Associate Performance Media Planner

1 month ago

Minneapolis, United States Collective Measures Full time
Job DescriptionJob DescriptionSalary:

We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.

 

_RESPONSIBILITIES:

  • Day-to-day oversight and execution of paid social campaigns and paid search campaign
  • Lead day-to-day management and optimization of client Paid Social and paid search initiatives
  • Campaign planning, strategy and plan documentation
  • Campaign tactics and segmentation build-out and optimization
  • Bidding optimizations
  • Test planning, recommendations, and management
  • Custom analysis, reporting, and insights
  • Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
  • Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
  • Summarize and communicate the status of all campaigns with appropriate internal and external contacts
  • Work with project managers and team leads to create and ensure timely delivery of project requirements
  • Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
  • Help elevate paid social practices for the agency by working in collaboration with performance media team leads

 

_REQUIREMENTS:

  • 1+ years of paid social or paid search marketing experience 
  • Working knowledge of Google Analytics 
  • Understanding of paid search advertising (Google, Bing etc.)
  • Understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
  • Preferred working knowledge of 3rd party platforms like Marin, Kenshoo, DoubleClick DFA/DCM, etc
  • Excellent written and verbal communication skills
  • Ability to work independently as well as with a team
  • Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
  • Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
  • Strong experience with Microsoft Excel
  • Preferred experience with Tableau or other data visualization platforms
  • Agency experience will be given preference

 

_ ABOUT COLLECTIVE MEASURES

We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.

 

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.


Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.

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