Media Planner

3 weeks ago

Minneapolis, United States Gravity Global Full time
Job DescriptionJob Description

Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programs that drive transformational growth for our clients. 

With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization. 

Media Planner (Digital)  

We seek a Media Planner (Digital) to join our team and create impactful and innovative digital media campaigns for our clients. You will be responsible for identifying and reaching target audiences, determining the best media mix and frequency, and monitoring and optimizing the performance of digital media campaigns across various channels and platforms.  

KEY RESPONSIBILITIES: 

  • Work with clients, media strategy and account teams to understand client's business goals and establish media objectives and strategies for campaigns 
  • Leverage tools and research to develop insights and ideas 
  • Work with syndicated and client data to assist in analysis and media plan development 
  • Analyze demographic and behavioral data to identify desired target audiences for digital and offline media 
  • Evaluate a wide range of media vehicles and contribute new ideas to effectively reach the target consumer 
  • Implement the management of daily tasks in support of defined media goals and work with cross-functional teams to develop proposals and evaluations for defined campaign objectives 
  • Other duties as assigned 
  • Develop and manage media documents including media schedules and financials necessary to keep the project/campaign on track, on schedule and within budget for the client 
  • Assist with analysis and strategic insights from monthly performance data 
  • Other duties as assigned 

REQUIRED EXPERIENCE: 

  • 2+ years of media planning experience, preferably in an agency setting 
  • Exposure across multiple consumer media types including digital, national television, other offline 
  • Working knowledge of industry-standard media research tools (e.g, MRI, Clear Decisions, AdIntel) 
  • Strong mathematical abilities 
  • Proficient with Excel and PowerPoint 
  • Willingness to contribute thinking and ideas that extend beyond media specific tasks 
  • Ability to maintain composure under pressure 
  • Detail-oriented, organized and can handle multiple tasks and prioritize 
  • Team player 
  • Curious, inquisitive mind 

WHAT WE CAN OFFER: 

  • Comprehensive Medical, Dental, Vision and supporting benefits package 
  • 401K/Roth Match 
  • Paid Parental Leave 
  • Flexible Vacation and Summer Fridays 
  • Purposeful and considerate in our hybrid approach 
  • Great company culture: Certified Best Places to Work 2022 
  • Company paid Life Insurance and Long Term Disability, and so much more 

Does this sound like you? 

Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position. 

Gravity Global offers a rewarding environment where every associate is valued. We appreciate all members of the team, and we are an Equal Opportunity Employer. 

Gravity Global participates in E-Verify during the onboarding process. Find the Notice of E-Verify Participation and Right to Work posters here. 

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