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Strategic Account Planner

2 months ago

Minneapolis, Minnesota, United States The Aviation Agency Full time
Job Overview

We are looking for a skilled and driven Strategic Account Planner to become a vital part of our advertising agency, which focuses on clients within the aviation, aerospace, and defense sectors. In this role, you will take charge of crafting strategic advertising and marketing initiatives that align with our clients' goals, ensuring seamless execution of campaigns.

Key Responsibilities:
  • Collaborate with clients and account management teams to grasp business objectives, identify target demographics, and formulate key messaging for comprehensive advertising and marketing strategies.
  • Perform market research and competitive assessments to guide campaign strategies and messaging.
  • Create inspiring creative briefs that direct the creative team in producing impactful advertising and marketing campaigns.
  • Track campaign performance, providing regular updates and insights to clients and account teams.
  • Work alongside internal teams, including creative, media, and production, to guarantee timely and budget-compliant campaign execution.
  • Participate in client meetings and presentations to share strategic insights and recommendations.
Qualifications:
  • Bachelor's degree in marketing, advertising, or a related discipline.
  • A minimum of 3-5 years of experience in account planning or strategy formulation within an advertising agency environment.
  • Exceptional communication, presentation, and interpersonal abilities.
  • Creative thinker with a knack for developing innovative solutions to complex challenges.
  • Demonstrated success in crafting and implementing effective advertising and marketing campaigns.
  • Familiarity with market research and competitive analysis methodologies.
  • Experience with project management tools and practices.

If you possess a passion for the aviation, aerospace, and defense sectors and have a proven history of successful advertising and marketing campaign development, we invite you to explore this exciting opportunity.