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Senior Analyst, Consumer Insights Team
4 months ago
Senior Analyst, Consumer Insights TeamThe Insights & Multiplatform Analytics team is responsible for unearthing insights about different audiences and the cultural context in which they exist. This person will primarily support the Advertising Sales teams, and their clients, with meaningful insights, thought leadership, and future-forward cultural intelligence across audiences, business units, and subjects. We are looking for a team-oriented storyteller who can take part in brainstorms and craft narratives across a variety of topics You will also work closely with the team and external research partners to provide operational and executional support on a wide variety of assignments, including, but not limited to research, analysis, storytelling, and project management. You will need to be both deeply creative and simultaneously analytical, business-oriented, and comfortable with project management.Sound like you? Good. Let’s read on.The Sr. Analyst has a unique role on the Consumer Insights team. This individual will serve in a role that will support traditional and developing platforms, leveraging their knowledge of Media Group’s brand strategy to help create actionable insights for cross-functional teams. This role will drive ad sales revenue generation and sales team collaboration, support the development of best-in class Thought Leadership, and provide ad-hoc marketing, brand, and digital strategy support for a particular family of brands.Responsibilities:
- Developing compelling category insights for the Sales team to enhance client cultural understanding, inform strategic decisions, and pinpoint key cross-platform opportunities.
- Helping to compile, maintain, and regularly share key audience facts, such as the Black Facts deck and infographic, to solidify the Sales team's competitive advantage.
- Assisting in conducting assessments of advertiser and sponsorship effectiveness across linear, digital, and experiential platforms.
- Supporting the development of thought leadership pieces that drive business advancement and maintain our brands' position within the multicultural landscape.
- Assisting with various cross-team qualitative and quantitative research projects, including business issue framing, approach development, planning, and asset collection.
- Reporting engagement across both the Media Group portfolio and competitive sources leveraging both first- and third-party data sources.
- Analyzing performance of the BMG platform as well as individual titles/content categories and contribute to regular reporting.
- Providing content consumption insights beyond standard reports to help inform strategic decisions around content acquisition/development, marketing, and scheduling.
- Generating data visualizations or dashboards for client consumption.
- Developing expertise of cross-platform measurement to guide understanding of the digital and linear roles in holistic content consumption and identify any data gaps or inconsistencies.
- Employing verbal, written, and visual communication skills to effectively deliver learnings to key stakeholders.
- Take responsibility for recurring and ad hoc analyses requiring deeper dives into data sets to support inquiries from leadership and other key stakeholders within the company.
- Bachelor’s degree ideally in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Marketing Analytics, Computer Science, or equivalent work experience.
- At least 2+ years of work experience or internship in an ad agency, media company, sales organization, or in research.
- Excellent computer skills, particularly in PowerPoint and Excel, including formatting, creating charts/graphs, pivot tables, and formulas.
- Background in analytics and knowledge of media math is advantageous.
- Passion about our content is a plus.
- Prior experience in TV and digital applications and proficiency in syndicated research tools (Nielsen, iSpot, VideoAmp, comScore, Marketcast TVBE, EDO, ListenFirst, Talkwalker SCR, YouGov, MRI/Simmons, etc.) is a plus.
- Familiarity with Retail Point of Sale Data, Consumer Panel data, usage of communities, as well as qualitative and quantitative data interpretation/manipulation.
- Desire to learn quantitative and qualitative research methodologies and analysis techniques.
- Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
- Willingness to collaborate with fast-paced, high-performing sales and marketing teams.
- Comfortable in a client-facing role, with potential for presenting to external parties.
- $36.21/hour - $48.28/hour
