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Senior Business Analyst, Market Insights

2 months ago

New York, New York, United States The Trade Desk Full time

About The Trade Desk

The Trade Desk is a leading media buying platform that helps global brands and their agencies deliver a more insightful and relevant ad experience for consumers. Our platform sets a new standard for global reach, accuracy, and transparency.

Our Culture

We value the unique experiences and perspectives that each person brings to The Trade Desk. We are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

Job Summary

We are seeking a Senior Analyst to support our Senior Manager on Global Market Research & Insights. The successful candidate will help create data-driven insights for our top clients on a local and global scale.

Key Responsibilities

  • Support market research and insights projects informed by alignment with key stakeholders that enable the business to remain focused on prioritized issues and topics.
  • Strategically gather, analyze, and present timely, relevant research and insights for a variety of purposes, including vertical/category research, ad spend trends, audience insights, and competitor analyses.
  • Successfully manage projects, resources, and time efficiently and effectively to meet deadlines.
  • Effectively communicate actionable results through compelling data storytelling across the organization.
  • Foster relationships with cross-functional counterparts including sales leads, senior leadership, and sales strategy teams to inform R&I priorities and proactive initiatives.
  • Develop a deep understanding of the advertising industry, including trends, media mix shifts, best practices, competitors, etc., and develop frameworks to synthesize this understanding into insights for the business.
  • Assist in conducting qualitative and quantitative research studies, supporting project management with key external vendors to aid in questionnaire development, data collection, analysis, and reporting.
  • Become an expert with current and potential 3rd party data source partners, including Kantar, Nielsen, eMarketer, Statista, StandardMediaIndex (SMI), Global Web Index (GWI), YouGov, MAGNA Global, etc.

Requirements

  • 3-5 years of relevant experience within AdTech, media planning, broader digital media industry, television/streaming industry, a SaaS platform, or media consultancy.
  • Have an understanding and experience with quantitative and qualitative research methodologies and tools to deliver customer and market research and insights quickly and effectively.
  • Self-motivated, data savvy, and organized with a meticulous attention to detail to produce quality deliverables on-time and on-budget.
  • Strong project management and time management skills; ability to juggle multiple projects at once and prioritize work appropriately.
  • Great written and verbal communications skills. Ability to present insights and analytical findings to technical and non-technical audiences; distill complex research concepts/techniques into simple, relevant meaning for internal and external stakeholders.
  • Can work independently and be a self-starter, ambitious, and scrappy; comfortable working 'in the grey.'
  • High EQ with the ability to build relationships across large teams and thrive in a fast-paced environment.
  • Based in New York with ability and willingness to travel occasionally across domestic and international markets.