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Product Marketing Manager

2 months ago

Boston, United States Candex Full time
Job DescriptionJob DescriptionAbout

Candex is a rapidly growing private global B2B fintech company on a mission to reshape the way businesses transact. Our tech-based solution makes purchasing fast and easy for enterprise buyers. Recognized in the ProcureTech 100 for Procurement Innovation, our SaaS Platform and accompanying services completely transform the buying experience for large companies around the globe. Buyers enjoy the simplicity of Candex for their purchases, vendors get paid faster, and procurement teams love the increased control they gain over purchases — Everyone wins

We serve companies in the Global 2,000 and our existing clients include some of the world's biggest corporations. We've raised over $85M from leading investors including Goldman Sachs, JP Morgan, American Express, Altos, Craft, and NFX. Available in almost 50 countries, Candex is expanding our already robust footprint and is looking for ambitious, fun people to join us on our mission to revolutionize the way businesses engage and pay their suppliers.

Position Overview

We are seeking a Product Marketing Manager to develop effective go-to-market materials, content, processes, stories and materials to grow revenue and adoption. This role requires close collaboration with sales, customer success, and product teams to unlock the key messages and product capabilities that will drive success. This role is about product adoption and expansion within our clients.

The Role

A successful Product Marketing Manager will drive product adoption through the following:

  • Enable Sales and Customer Success - Collaborate with Sales & Customer Success to provide easy-to-find, effective content that drives additional sales & expansions
    • Create Simple & Effective Content - Develop effective presentations, compelling customer-facing content, and materials to communicate our value proposition clearly
    • Organize Selling Materials - Make it easy for our teams to find the right materials for the situations they encounter and make sure they know how to use them
    • Spearhead RFP / RFI Strategies - Work with sales to co-develop best practices to handle RFP / RFIs
  • Analyze client & product metrics - Utilize data to create action oriented plans to grow our clients, Track effectiveness if targeted campaigns and product upgrades
  • Develop PLG Strategies - Figure out new ways to have our product expand on its own within our clients
  • Optimize Communication Plans - Study & improve current client communication plans to drive additional adoption, including updates on new, relevant product enhancements
  • Develop Marketing Strategies - Collaborate with marketing resources to manage Internet positioning, content strategies, videos, case studies, events, etc.
  • Develop Training Materials - Collaborate with all other Candex functions to develop materials that the organization and the clients can use for training

Qualifications

  • 5+ years of product marketing management experience in a B2B SaaS or B2C product and/or consulting
  • Ability to drive results by collaborating cross-functionally between Sales, Marketing, Product, & Tech.
  • Demonstrated capability to lead projects affecting many functions, including product, sales and account management
  • Experience developing customer viewpoints through conversations & data

Skills

  • Ability to create compelling narratives, visually appealing, and leverage easy-to-understand formats to engage clients
  • A wizard at producing C-Suite ready presentations
  • Strong organizational and analytical skills
  • Self-starter who can move the ball forward, even in vague contexts
  • Strong logical reasoning and creative skills
  • Detail-oriented
  • A good sense of humor
  • High energy & enthusiasm

Why Work With Us

  • We are humble, hungry, intelligent and collaborative
  • Unlimited PTO and a flexible working environment
  • We offer comprehensive medical, dental, and vision, Flexible Spending Account, Health Savings Account (with an employer contribution)
  • We also provide Life Insurance, STD and LTD
  • Wellbeing benefits through Employee Assistance Program, Spring Health and OneMedical
  • 401(k) retirement plan
  • Home Office Setup
  • Team-building off-sites and outings
Equal Opportunity Employer

Studies indicate that individuals from marginalized backgrounds, including women, often choose to apply for positions only when they fulfill all listed requirements. However, if you find that this role resonates with you even though you don't match every criterion, we strongly encourage you to get in touch with us. Our commitment to being an equal opportunity employer drives us to cultivate a workplace that celebrates diversity and inclusivity, embracing individuals from various backgrounds. Our hiring process prioritizes skills and abilities, and our wide-reaching outlook is something we take great pride in. Feel free to reach out