Ad Ops Specialist
2 months ago
Company Statement & Background:
Proficy Digital is the leading full-service digital marketing agency specializing in the automotive industry. Proficy empowers OEM clients and franchised dealerships to seamlessly integrate an AI/ML-based omnichannel platform, driving incremental sales and profitability.
General Summary:
The Ad Ops Specialist will be responsible for onboarding new clients, implementing advertising platforms, and and ongoing management of Paid Social and PPC Campaigns. The successful candidate will be highly organized, detail-oriented, and possess excellent communication and project management skills.
Duties/Responsibilities:
- Manage the onboarding process for new clients, including gathering requirements, setting up accounts, and providing training on our advertising platforms.
- Implement advertising platforms, including ad servers, data management platforms (DMPs), and demand-side platforms (DSPs), ensuring they meet client requirements and are set up correctly.
- Collaborate with internal teams, including creative, media, and analytics, to ensure client campaigns are set up properly and ready to launch.
- Manage billing and invoicing for clients, ensuring accurate and timely invoicing and payment collection, including management of OEM co-op documentation and submission for client reimbursement.
- Provide regular updates and reports to clients on the status of their campaigns and billing
- Troubleshoot technical issues related to advertising platforms and ensure they are resolved in a timely and professional manner.
- Develop and maintain project timelines and budgets and manage client expectations accordingly.
- Ensure all campaign materials meet brand guidelines and regulatory requirements.
- Other administrative tasks as required.
Desired Skills, and Abilities:
- Strong attention to detail relating to creative and advertising copy.
- Excellent proficiency in the English language, strong writing skills
- Strong organizational skills, to document processes, and meet deadlines
- Strong interpersonal and leadership skills, including consensus building and conflict resolution.
- Strong working knowledge of the entire Microsoft Suite, advanced knowledge of Excel and PowerPoint is required.
- High level of confidence and self-motivation. A curious leader that strives excellence in their work.
- Digital savviness is required. Strong experience and comfort working in search, display, video, OTT/CTV and social media landscapes. Platforms of interest are Amazon, Meta, Pinterest, TikTok and Google.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Excellent communication skills, with the ability to effectively communicate complex ideas to clients and internal teams.
- Strong analytical skills and the ability to use data to drive decisions.
- Familiarity with digital advertising platforms.
- Knowledge of media planning and buying principles.
- Strong attention to detail and the ability to manage budgets and timelines.
- Stays current on emerging technologies and trends in Marketing space.
- Ability to work in a fast-paced environment and adapt to change.
- Strong problem-solving skills; ability to evaluate processes for improvements.
Education and Experience:
- Bachelor's degree in Marketing, Advertising, or related field.
- Proven experience in client services, account management, or a related field.
- Experience in a remote environment.
- Experience with marketing automation platforms and CRM systems is a plus.
- Experience with billing and invoicing is a plus.
- Google Ads, Bing Ads, or Facebook Blueprint certifications is a plus.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
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