Digital Marketing Specialist

1 month ago

Laguna Hills, United States APFSC Full time
Job DescriptionJob DescriptionBenefits:
  • 401(k)
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Stock options plan
  • Training & development

DIGITAL MARKETING SPECIALIST - FINANCIAL INDUSTRY

Please Read Entire Description Carefully Before Applying: Only Qualified Candidates will be considered

Position Summary:
The Digital Media Specialist will be responsible for developing, executing, and optimizing digital marketing strategies across multiple platforms, specifically within the financial industry. This role requires a deep understanding of financial services marketing, as well as experience managing PPC campaigns, overseeing website development, and executing CRM programs. The successful candidate must have a background in the financial industry and be capable of working in a fast-paced environment. This is a full-time, in-person position requiring 40 hours per week.

Key Duties and Responsibilities:

PPC Campaign Management:


  • Build, launch, manage, and optimize PPC campaigns across Google Ads, Facebook Ads, and other digital channels, with a focus on financial services.
  • Actively test and analyze keywords, bid management, ad copy, and conversion tracking to enhance campaign performance within the financial sector.
  • Monitor and adjust campaigns to align with approved client budgets and objectives, ensuring compliance with financial industry regulations.
  • Communicate with clients regarding the strategic direction of PPC initiatives, providing key insights on KPIs, ROI, and overall goals within the financial landscape.
  • Stay updated on search engine and PPC industry trends, best practices, and certifications, particularly those relevant to the financial sector.

Client Relationship Management:


  • Develop and maintain strong relationships with clients in the financial industry, ensuring a deep understanding of their goals and needs.
  • Provide regular updates and insights to clients on campaign performance and strategy, emphasizing the nuances of the financial market.
  • Align digital marketing efforts with client objectives to maximize return on investment, considering the specific challenges and opportunities within the financial industry.
Website Development and Maintenance:


  • Plan, develop, and execute user experience strategies to support financial campaign initiatives and drive conversions.
  • Collaborate with cross-functional teams, including Creative Services, IT/QA, Brand Marketing, Sales, and Product Marketing, to implement website enhancements specific to financial services.
  • Take ownership of web development projects, managing the process from concept through launch, and addressing any post-launch issues that may arise in the financial context.
  • Partner with the Sr. Manager, Digital Analytics to provide detailed reporting and analysis of website performance, with a focus on financial industry metrics.
CRM Program Management:


  • Conceptualize, strategize, and execute CRM initiatives tailored to the financial industry, supporting business campaigns.
  • Work closely with the Content Manager to develop email and SMS/MMS messaging relevant to financial clients.
  • Collaborate with cross-functional teams and external agencies to align CRM efforts with broader outreach initiatives in the financial sector.
  • Create and manage the promotional/communications calendar, proposing new tactics based on data analysis within the financial industry.
Project & Vendor Management:


  • Lead all digital marketing campaigns from inception through launch, ensuring alignment with financial industry standards and client goals.
  • Manage development timelines and prioritize efforts in collaboration with financial business partners.
  • Oversee vendor partners, providing direction and managing project-related processes, including PO creation and invoice processing.


Primary Responsibilities:


  • Develop and execute paid performance marketing campaign strategies tailored to the financial industry, aiming to maximize ROAS by increasing ecommerce traffic, conversion, and AOV.
  • Develop a digital ad buying strategy that aligns with financial client goals, focusing on content, ad copy, and audience targeting.
  • Create and maintain performance reporting templates, leveraging data to drive strategy and optimize paid marketing efforts within the financial sector.
  • Forecast monthly and annual revenue for paid marketing efforts on a per-client basis, considering the financial industrys unique challenges.
  • Interface with financial clients regularly, providing professional performance reporting summaries.
  • Manage digital ad platforms, executing campaigns within approved budgets and continuously improving paid performance specific to the financial industry.
  • Monitor and manage all aspects of paid search advertising campaigns, including Google Ads, Facebook Ads, and other platforms, ensuring compliance with financial regulations.
  • Conduct ongoing keyword research, write competitive ad copy, and execute creative tests focused on the financial industry.
  • Audit and refine landing pages to ensure optimal traffic flow and conversions within the financial services sector.
  • Stay updated on financial client competitors, industry changes, and the latest PPC trends to ensure continued campaign success.


Qualifications:


  • Bachelor's degree in Marketing, Communications, Business, or a related field, with a focus on financial services marketing.
  • Minimum of 2-3 years of experience in digital marketing, with a strong background in the financial industry.
  • Strong analytical skills and experience with data-driven decision-making in the financial sector.
  • Proven track record of managing and optimizing digital campaigns within the financial industry.
  • Excellent communication and client management skills, particularly within financial services.
  • Proficient in Google Ads, Facebook Ads, CRM platforms, and web analytics tools relevant to financial services.
  • Ability to work independently and manage multiple projects in a fast-paced financial environment.


Preferred Skills:


  • Knowledge of financial services marketing and industry-specific regulations.
  • Experience with web development and UX/UI design within the financial industry.
  • Certification in Google Ads, Facebook Blueprint, or related platforms, with a focus on financial services

Job Type: Full-time
Pay: $25.00 - $30.00 per hour

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