Marketing Analytics Specialist

1 month ago

Atlanta, United States Incident IQ Full time
Job DescriptionJob Description

Incident IQ Marketing Analytics Specialist

Company Overview

Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12 schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more. Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services.

Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ's environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity, collaboration, enthusiasm, and effort.

Marketing Analytics Specialist:

As a Marketing Analytics Specialist at Incident IQ, you will play a crucial role in shaping how our marketing team reports on progress and gains insights into performance. You will utilize statistical techniques, data visualization, and predictive modeling to enable the team to make data-driven recommendations for improving ROI and achieving marketing objectives. We are seeking a highly motivated individual who thrives in a fast-paced environment and is passionate about leveraging technology to drive marketing success. If you're ready to meet the challenge of building something great, we want to hear from you

Marketing Analytics Specialist Responsibilities:

  • Empower the Marketing team with dashboards that visualize relevant KPIs and measure campaign performance against individual and broader Marketing team goals.
  • Interpret data from various sources to provide insights that optimize marketing efforts and drive business growth.
  • Clean, sort, and import lead data from events and other sources.
  • Build cohorts of relevant audience members for personalized email targeting.
  • Gather, process, and analyze data for ad hoc analysis, providing insights that aid business leadership.
  • Foster a culture of data-driven experimentation by guiding campaign managers through test development and defining statistically relevant success criteria.

Key Skills/Experience:

  • Customer-first mentality with a focus on delivering exceptional experiences.
  • Excellent communication skills with the ability to work independently.
  • Proficient in data analysis, especially in Excel (advanced formulas, pivot tables, etc.).
  • Demonstrated proficiency in Google Analytics 4, Looker Studio, and Salesforce.
  • Proven track record in creating and optimizing reporting dashboards that measure lead pipeline performance.
  • Experience with modern B2B marketing, performance marketing, and reporting/attribution tools.
  • Familiarity with marketing channels (both offline and digital) in a rapidly growing SaaS organization focused on a B2B audience; K-12 experience is a plus.
  • Strong intellectual curiosity and a drive to stay abreast of industry trends and best practices.

Required Experience:

  • Minimum of 3 years building reports and dashboards in Google Analytics and Looker Studio (Google Data Studio).
  • Minimum of 2 years using reporting functionality in Salesforce.

What makes Incident IQ different:

  • We facilitate whole-person growth where employees can develop personally as well as professionally.
  • We offer an energetic and collaborative environment; everyone's opinion matters
  • We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE
  • We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta

Incident IQ offers a competitive salary based on experience with a benefits package for full time employees that includes medical, dental, vision, life insurance, 401k, and paid-time off (PTO).

Incident IQ is an Equal Opportunity Employer

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