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Director, Marketing Analytics

2 months ago

Atlanta, United States Zaxby's Full time

The Zaxby's Support Center is looking for a Director of Marketing Analytics to join the Financial Planning & Analysis team. The role will serve as an internal consultant to the marketing and loyalty teams. The individual will be responsible for examining all aspects of marketing to determine the effectiveness of campaigns, offers and media mix. This is a director level role that will be hands on with producing analysis and analytics.

This position plays an important role in the development of the audience targeting strategy through first- and third-party data sources and measuring the effectiveness of media strategy and tactics. This includes working with key stakeholders on audience identification and profiling and partnering with owned and paid media teams to execute, optimize, and measure campaigns and overall performance. The ideal candidate will understand the guest journey to connect experience and technology for measuring and optimizing media performance.

As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. We'd love to have you as part of our team

This position is based in Atlanta, GA and allows for a hybrid work schedule that includes 3 days spent in-office or traveling per week.

Benefits Include:

  • Medical, Dental and Vision insurance
  • Company-paid Short and Long-Term Disability insurance, Basic Life and Critical Illness insurance
  • 401K participation
  • 50% off meal discount at company-owned locations
  • Child Care Assistance Plan
  • Education Assistance Program
  • Parental Leave
  • PTO and Company Holidays
ESSENTIAL JOB FUNCTIONS

Essential duties may include but are not limited to the following:
  • Examine and compare the effectiveness of the various marketing channels in order to optimize media mix and how marketing dollars are allocated
  • Analyze the results of promotional campaigns to provide insights and optimizations to improve performance
  • Build and maintain a robust internal reporting cadence of the metrics relevant for marketing initiatives
  • Use extensive amounts of user data to build audiences and targeting cohorts to enable relevant and effective promotions
  • Maintain and build upon data pipelines, tools, and processes that power campaigns
  • Regularly present analysis and provide guidance to senior leadership
  • Assist loyalty manager in preparing financial analysis on Customer Relationship Management (CRM) offers, help to understand the anatomy of a discount, and build repository of financially viable offers
  • Independently develop process improvements resulting in the development of new technological ways to streamline and improve reporting efficiency
  • Consistently communicate across various functions and departments driving appropriate collaboration, coordination, analysis, and timing of deliverables
KEY COMPETENCIES
  • Solid understanding and background of integrated financial and reporting systems
  • High level problem solving and analytical skills
  • Able to manipulate and leverage large amounts of data into meaningful reporting
  • Ability to identify and implement strategic objectives in area(s) of responsibility
  • Exceptional analytical, problem identification, and problem-solving skills with the ability to think strategically
  • Strong financial modeling and analysis skills
  • Intellectual curiosity and professional ownership
  • Excellent ability to effectively manage multiple projects and competing priorities
  • Ability to package and present financial data/information in an executive manner focused on driving business decisions
  • Excellent written and verbal communication skills with all levels of the organization
EDUCATION AND EXPERIENCE GUIDELINES
  • Education: Bachelor's degree in Finance, Statistics, Data Science or other quantitative field; OR equivalent combination of education and experience
  • Experience: 7+ years finance experience; restaurant or retail industry experience is preferred


Zaxby's Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.