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Summer 2025 Marketing Analytics Position
2 months ago
Carter's is a leading North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Our company is guided by core values that promote inclusion and innovation, creating a meaningful work environment for our employees.
Job SummaryWe are seeking a highly motivated Marketing Analytics Intern to join our team. As a Marketing Analytics Intern, you will contribute to real-world business projects and gain hands-on experience working with an experienced team of Analysts and Data Scientists.
Key Responsibilities- Marketing Analytics and Performance Measurement (60%):
- Develop and deliver daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to marketing program performance.
- Synthesize data to provide trend metrics to identify opportunities for the business.
- Provide forward-looking analytics and reporting to provide visibility for business planning and marketing plan development.
- Address Ad Hoc analytics requests across marketing, omni-channel and customer behavior subject areas.
- Test Design, Measurement and Business Performance Optimization (30%):
- Work with marketing and ecommerce teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performance.
- Support personalization efforts by designing and testing various activities that drive desired customer actions, and continuously optimize performance based on test results.
- Process Improvement (10%):
- Maintain efficient database and reporting dataflows through sound data engineering approaches.
- Minimum cumulative GPA of 3.0 or higher (strongly preferred).
- General familiarity with SQL and database systems.
- Flexible communication style to collaborate with multiple stakeholders from varying backgrounds.
- Pursuing a bachelor's degree related to Marketing, STEM, or a related field.
- Experience working with data visualization tools (e.g. Tableau, Power BI).
- Familiarity and interest in working with Python.
- Adaptive in work style to support analytics shared service and center of excellence in supporting Marketing and Retail teams.
- Lead Courageously: Have a strong sense of personal values that align with our Company values.
- Collaborates Broadly: Build cooperation, trust, and thrive in a consensus-driven environment.
- Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients.
- Drive Growth: Set aggressive goals and implement plans precisely.
- Cultivates Innovation: Respectfully challenge the we've always done it this way mentality and explore new ways to achieve desired outcomes.
Carter's is committed to creating a diverse environment and is proud to be an equal opportunity employer. We offer various paths for career development, including Carter's University, mentorship programs, and more. We encourage you to utilize these tools to elevate your professional prowess.