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Marketing Specialist

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Atlanta, United States Altium Packaging LLC Full time

Location Address:2500 Windy Ridge Parkway, Atlanta, Georgia 30339Work Shift:Salary Exempt (United States of America)Reporting to the Senior Director of Marketing, the Marketing Specialist will be responsible for maintaining and updating the company's digital catalog, collaborating with various teams, and supporting marketing strategies and initiatives. This position requires the development of digital marketing campaigns, SEO optimization, and the creation of marketing collateral. The Marketing Specialist will role requires a creative, detail-oriented, and highly organized individual who can successfully collaborate with cross-functional teams to drive brand visibility, customer engagement, and business growth through events and campaigns.Responsibilities:Maintain digital catalog and lead digital catalog refresh, working closely with vendors and handling all requests for product data and images.Establish internal process for updating/adding catalog itemsCollaborate with design, innovation, marketing and sales team to benefit catalog and internal processWork with and support Envision team to establish marketing strategies, goals, and initiativesAssist in developing digital marketing campaigns for our target audienceBrainstorm innovative ideas to boost brand presence and attract new customersOptimize SEO for maximum search exposureDesign and create digital marketing pieces to support sales and product collateralAssist in the production of marketing and product videosCollaborate with the team on writing and implementing advertising for display/search ads, landing pages, video and positioning to ensure brand standards and accuracyCollaborate with the team to produce, monitor and optimize multiple digital campaignsAssist in tradeshow planning and logisticsCreate, maintain and conduct analytics reporting across multiple platforms to extract and recommend key insights for future campaign development and go-to-market strategiesContinuously stay abreast of digital trends and technology and make recommendations for new opportunities or enhancements to existing systemRequirements:Experience working on marketing campaigns and knowledge of digital marketing and social media platformsExperience using design tools to develop promotional creative (Adobe Creative Suite, Canva)High-level understanding of a B2B businessExperience with a CRM system, preferably DynamicsAbility to work independently, handle multiple projects simultaneously, and meet deadlinesExcellent organizational, project management, and time management skillsAbility to work well under pressure and maintain a customer-service mindsetPreferred Qualifications:Bachelor's degree in marketing, communications, or a related field2-3 years experience working in graphic design, sales, marketing, and communicationsExperience in event planning or event coordination in a corporate environment with a proven track record of creative and successful events is a plusAltium Packaging, Our Culture Differentiates UsWe incorporate our Guiding Principles into all aspects and at all levels of the organization and use them as a framework for decision-making. We believe our Guiding Principles foster a culture of excellence that benefits both employees and customers.Our Guiding PrinciplesAct with Integrity & in ComplianceDrive Value CreationBe Disciplined EntrepreneursFocus on the CustomerAct with HumilityTreat others with Dignity and RespectSeeking Fulfillment in your WorkWe Believe in Rewarding our Most Important Resource - Our People We show our commitment to Total Rewards by providing a competitive, comprehensive benefits package. In addition to medical, dental and vision plans, company holidays and vacation days, tuition reimbursement, learning and training opportunities, bonus potential, and a 401(k) plan with company contributions, Altium Packaging locations offer rewards and recognition programs and opportunities to make a difference in the community.EEO StatementWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.Take your career to the next level at Altium Packaging