Associate Director, Consumer Marketing

1 month ago

Conshohocken, United States Madrigal Pharmaceuticals Corporation Full time
Job DescriptionJob DescriptionThe Associate Director, Consumer Marketing (NASH) will be a critical member on the U.S. Marketing team and Commercial team at Madrigal focused on building and executing a robust go-to market plan for Consumers and other key customers. This is a truly unique opportunity to shape a nascent but dynamic NASH (nonalcoholic steatohepatitis) marketplace in preparation for a potential first-to-market therapeutic with blockbuster aspirations.

In partnership with the Vice President and Director, Consumer Marketing, this individual will execute Consumer Marketing efforts to support a successful US commercial launch of resmetirom. Specifically, this role will be responsible and accountable for the flawless execution of workstreams related to (but not limited to) digital marketing, media, planning, and delivery, and other strategic and operational efforts from inception (tactical strategy) to optimization (analytics), across multiple target consumer audiences.

With support from full-service creative and media agencies, this role will be required and empowered to translate brand strategy into detailed project plans, create actionable project scopes, effectively manage budgets and timelines needed, and deliver high-impact outputs while aligning with key cross-functional partners and solving business challenges with fit-for-purpose solutions.

Position Responsibilities: 
Job Requirements:
  • Partner closely with Consumer Marketing Vice President, Director, agency teams and marketing members to design, execute and measure consumer marketing strategies and tactics for resmetirom aligned to brand strategy, positioning, targeting, and messaging and meet all FDA regulations and standards
  • Responsible for supporting and executing key aspects of an integrated, multi-channel Consumer-directed product promotional plan/mix across personal (point of care) and non-personal channels to drive Consumers through the awareness/adoption funnel to generate resmetirom demand at launch and beyond
  • Involvement and collaboration with other critical workstreams may include (but not limited to) core/derivative consumer materials, disease state education efforts, corporate affairs, market access & patient support services, operational needs (print vendors, email/CRM platform management, Veeva), etc.
  • Leverage market research insights and evaluate promotional effectiveness using KPIs/metrics in partnership; adjust tactics/content as needed based on insights
  • Effectively collaborate to ensure alignment and success with cross-functional partners including Market Research, Analytics, Corporate Affairs, Patient Services, Medical Affairs, Regulatory, Legal, Compliance, Market Access, etc.
  • Proactively identify new tactical ideas and/or vendors based on evolving customer needs and market dynamics to elevate brand competitiveness, abilities and performance
  • Leads agency partners, manages promotional budgets and evaluates brand performance to ensure appropriate resource allocation and timely delivery within financial constraints
Qualifications and Skills Required:
  • Extreme business ownership mentality and capability is required – purposeful decision making, strong strategic and analytical skills, effective planning/project management skills, attention to detail, flawless execution, proactively identifies needs or issues, etc.
  • Demonstrated success in navigating and solving strategic, operational, organization and marketplace business challenges with fit-for-purpose approaches from inception to execution is required
  • Depth and breadth of marketing experiences in terms of channels, stakeholders, disease states, business models, etc.
  • Superb communication and cross-functional partnering skills with capability to influence without authority (medical, legal, regulatory, PRC/MLR committee, leadership, agency, etc.)
  • Desire to grow and develop professionally to gain more responsibilities resulting in greater organizational impact
  • Ability to execute and thrive in urgent business environments that lack structure/processes
  • Ability to translate clinical data as appriate into compelling and easy to understand consumer communications
  • Strong analytical skills & ability to translate market research into actionable strategies & tactics
  • Some travel is required – not more than 20% of the time
Education and Experience:
  • Bachelor's Degree, MBA preferred
  • Candidate must have at least 5-7 years of biopharmaceutical marketing experience
  • At least one specialty launch experience within the past 5 years
  • Robust experience in digital / non-personal promotion and customer analytics
  • Robust experience developing media plans
  • Experience in smaller company (or team) environments is a plus
Compensation:
Base salary is determined by several factors that include, but are not limited to, a successful candidate's qualifications, skills, education, experience, business needs, and market demands. The role may also be eligible for bonus, equity, and comprehensive benefits, which include flexible paid time off (PTO), medical, dental, vision, and life and disability insurance.
 

Madrigal is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business need. Applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex gender identity, sexual orientation, national origin, age, disability, protected veteran or disabled status, or other characteristic protected by applicable federal, state, or local law.

Unsolicited resumes from agencies should not be forwarded to Madrigal. Madrigal will not be responsible for any fees arising from the use of resumes through this source. Madrigal will only pay a fee to agencies if a formal agreement between Madrigal and the agency has been established.

Please be aware that we are currently receiving numerous reports of individuals misrepresenting themselves as Madrigal Pharmaceuticals’ Hiring Managers, seeking to engage with job candidates through fraudulent online advertisements or job posting sites. These unauthorized individuals are using Madrigal’s name and logo in an attempt to solicit up-front fees and obtain personal information from interested job candidates. Please know that Madrigal does not conduct interviews via text or in chat rooms; conduct interviews via Skype, RingCentral or solely via telephone; charge candidates an advance fee of any kind (e.g., fees for purchasing equipment); nor does it offer positions of employment without undergoing a thorough recruiting process. Interviews with Madrigal are conducted via the Zoom platform.

Please also note that any correspondence with regard to employment would come from an authorized madrigalpharma.com email address or from an email address from one of our trusted search firm partners. We are aware that incorrect/fraudulent email addresses, with Madrigal misspelled, have been utilized in these most recent fraud attempts. If you receive unsolicited employment offers from people claiming to work for Madrigal we recommend that you: do not respond to their questions; do not open any attachments; and do not click on any hyperlinks.

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